4700BC Acquired

Positioned as India's premium gourmet popcorn pioneer, offering 50+ flavour variants with a "Clean Label" promise.

Brand purpose framed around making snacking exciting through taste and innovation.

Marico frames 4700BC as a differentiated premium snacking brand with gross contribution and margins ahead of its existing FMCG portfolio.

Targets consumers seeking gourmet, premium snacking alternatives to mass-market packaged snacks; Marico frames the brand as a premium snacking brand with deep consumer connect.

Business-class lounge travellers on Etihad, Qatar Airways, Cathay Pacific, Air India and select IndiGo European routes.

Originated as a gourmet-popcorn supplier for PVR cinema audiences from 2015 onward.

Sold through retail stores; the brand's own site says it has expanded into retail since its first outlet opened in 2013.

Own website plus e-commerce/quick-commerce marketplaces; brand cites a "robust e-commerce footprint".

Stocked in business-class lounges of Etihad, Qatar Airways, Cathay Pacific and Air India, and on select IndiGo European routes.

Originated as a cinema-popcorn supplier after PVR took a majority stake in 2015; continues to sell through cinema channels.

PVR took a 70% stake in 2015 giving 4700BC access to cinema distribution and capital; PVR INOX remained majority owner until divesting to Marico in 2026.

Marico acquired a 93.27% stake from PVR INOX for up to Rs 226.83 crore, bringing FMCG distribution and go-to-market scale to grow the brand.

Supply partnerships with premium airlines for in-flight/lounge snacking.

Revenue from sale of gourmet popcorn and snack range across retail, e-commerce, institutions and cinemas; ARR of about Rs 140 crore as of Feb 2026, ~20-25% from offline channels.