Startup Atlas · Agritech

Absolute Soonicorn

New Delhi, Delhi Founded 2015 absolute.ag ↗
Agam Khare · Founder & CEO Prateek Rawat · Co-founder
$102 MnTotal funding (tracked)
2Funding rounds
5 May 2022Last round

Absolute: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Same-day harvest-to-market freshness

Produce reaches consumers, retail stores and restaurants on the day it is harvested.

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AI-driven, synthetic-enzyme-free and GMO-free cultivation

An AI-driven operating system lets farmers grow crops without synthetic enzymes or GMOs across vertical farms, greenhouses and open farms.

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Customer Segments

Smallholder farmers and Farmer Producer Organizations (FPOs)

Absolute contracts directly with farmers and farmer collectives (FPCs/FPOs) for produce and agronomy advisory.

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International fresh-produce buyers (export markets)

Fruits and vegetables are exported to overseas consumers, retail stores and restaurants.

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Customer Relationships

Direct, contracted farmer-producer relationships

Long-running direct procurement relationships with Farmer Producer Companies, capturing a large share of their output.

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Channels

Silkroute global trading arm

Global trade platform engaging farmers across India, Africa and Latin America to move produce to market.

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Key Activities

Bioscience R&D across plant biology and AI (BioX)

R&D platform intersecting plant biology, microbiology, omics, molecular biology, epigenetics and AI.

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Deploying a precision farm network (Farm OS)

Rolling out its Farm OS across a large, growing acreage of managed precision farmland.

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Key Resources

Nature Intelligence Platform (NIP)

A proprietary R&D asset from its Xenesis arm, claimed to be one of the largest collections of microorganisms, biomolecules and enzymes found in nature.

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Key Partnerships

UNDP India

MoU with UNDP India to strengthen the government's PMFBY crop insurance scheme and digitalize service delivery.

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Sequoia Capital India's Surge accelerator

Incubated as part of Sequoia India's Surge programme, which also backed and participated in later fundraising.

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Revenue Streams

Fruit and vegetable procurement/trading business

Procures and trades fruit and vegetables at meaningful monthly volume.

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Cost Structure

Procurement of agricultural raw materials₹347.3 Cr in FY22 — 87.3% of total expenses

Buying farm produce and other agricultural raw materials from farmers is Absolute's single largest cost center, consistently around 87% of total expenses.

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Employee benefits and ESOP costs₹22.6 Cr in FY22, 9x YoY (incl. ₹1.5 Cr ESOP)

Wages, salaries and ESOP charges form a fast-growing cost line as the company hires to support its expanding trading and R&D operations.

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Freight-forwarding and R&D spendFreight ₹6.93 Cr (+9.6x); R&D ₹4.03 Cr (+10.1x) in FY22

Logistics costs for moving fresh produce and spending on the company's bioscience R&D are distinct, fast-growing cost lines behind the core procurement cost.

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Cost exceeds revenue on a unit basisSpent ₹1.1 to earn ₹1 of operating revenue (FY22)

The high-volume, low-margin nature of fresh-produce trading meant costs outpaced revenue on a per-unit basis in FY22, despite fast top-line growth.

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FAQs on Absolute

What is Absolute's business model?

Absolute's core value proposition centers on Same-day harvest-to-market freshness, AI-driven, synthetic-enzyme-free and GMO-free cultivation.

How does Absolute make money?

Absolute's cited revenue streams include Fruit and vegetable procurement/trading business.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: entrackr.com economictimes.indiatimes.com · Last verified 7 Sep 2026. · Report a correction