Adara Acquired
Adara (also known as Adara Media) was a Mountain View, California-based travel data exchange platform. It combined anonymized search, booking and loyalty data from hundreds of travel and hospitality partners into a data co-op used for predictive marketing intelligence, before being acquired by RateGain Travel Technologies for $16.1M in January 2023.
Adara: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 14 Sep 2015 | Series C | $23M | World Innovation Lab August Capital Morgenthaler Ventures ONSET Ventures QuestMark Partners | source |
| 21 Feb 2013 | Undisclosed | $20M | QuestMark Partners August Capital Morgenthaler Ventures ONSET Ventures Thayer Ventures | source |
| 25 Jan 2012 | Undisclosed | $12.4M | August Capital Baseline Ventures Morgenthaler Ventures ONSET Ventures | source |
Acquisitions
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Who founded Adara?
Adara was founded by Charles Mi in 2009.
How much funding has Adara raised?
Adara has raised $55.4 Mn across 3 tracked funding round(s), most recently on 2015-09-14. Figures are compiled from cited public sources.
Who are the investors in Adara?
Investors in Adara include World Innovation Lab, August Capital, Morgenthaler Ventures, ONSET Ventures, QuestMark Partners, Thayer Ventures, Baseline Ventures.
What does Adara do?
Adara (also known as Adara Media) was a Mountain View, California-based travel data exchange platform. It combined anonymized search, booking and loyalty data from hundreds of travel and hospitality partners into a data co-op used for predictive marketing intelligence, before being acquired by RateGain Travel…
Where is Adara headquartered?
Adara is headquartered in Mountain View, California, India.
What is Adara's business model?
Adara's core value proposition centers on One of the world's largest ethical travel-data exchange platforms.
How does Adara make money?
Adara's cited revenue streams include Managed advertising campaign services, Audience-segment / data-activation licensing (Cortex Catalog), Revenue-share partnerships with data-owner partners, Subscription travel-intelligence reports (On Demand Insights).