Adda247

Content available in English, Hindi, Tamil, Telugu, Marathi, Assamese, Bengali, Malayalam, Bhojpuri and others, covering 500+ government exams.

Multi-format test-prep content delivered digitally.

Core user base preparing for railways, banking, SSC and public sector job exams, concentrated outside major metros.

Added via the StudyIQ Education acquisition, which was UPSC-exam focused.

Segment strengthened via the 2023 Veeksha acquisition for 3D/AR/VR learning content.

Added via the 2024 acquisition of CA test-prep platform Ekagrata Eduserv.

Teachers hold live doubt-clearing sessions and provide one-on-one mentoring to students, positioned as core to the platform's Test Prime support experience.

Under its "Why Choose Adda247?" messaging, the platform emphasizes direct teacher-student interaction during live sessions to build conceptual understanding, not just deliver content.

A dedicated round-the-clock support page is linked from the site footer for student queries.

Primary digital platforms for live classes, courses and tests.

Large free-content distribution channel that also drives conversion to paid products.

Exam-category-specific sub-brands feeding into the main platform.

Predecessor offline coaching business that Adda247 grew from before its 2016 digital relaunch.

Grew into UPSC (StudyIQ, 2021), 3D/AR-VR content (Veeksha, 2023), CA test-prep (Ekagrata, 2024) and placement prep (PrepInsta, 2024).

Producing live classes, video courses, mock tests and e-books across 12+ Indian languages for 500+ government exams.

Core proprietary resource: a large library of live classes, recorded video lessons, and practice/mock tests covering hundreds of government and competitive exams.

Subscription technology product offering unlimited mock tests, exam-pattern-mirrored personalized test series, and AI-driven performance analytics.

Proprietary 3D-model based content for experiential learning, built out following the 2023 acquisition of Veeksha.

Led by co-founders Anil Nagar and Saurabh Bansal; together with Sushil Kumar the promoter group held a combined stake of just under 30% following the October 2022 Series C round.

WestBridge Capital has been Adda247's lead investor, anchoring the October 2022 $35M Series C round with the largest single stake.

Google joined Adda247's cap table as a new investor in the October 2022 Series C round.

Info Edge participated as an existing investor in the October 2022 Series C round, one of its larger stakes on Adda247's cap table.

Asha Impact participated as an existing investor in the October 2022 Series C round alongside Info Edge and new investor Google.

Freemium model: free daily content plus paid live classes, video courses and test series.

Largest single revenue contributor in FY22 filings.

Employee benefit expenses were Adda247's single largest cost category in FY22, including Rs 3.62 crore of employee share-based payments.

Payments to faculty for delivering educational services were the second-largest cost line, nearly tripling year-on-year.

Technology and communication infrastructure spend, and legal/professional fees, both accelerated sharply in FY22.

Marketing spend on advertising and promotion was a smaller, distinct cost line in FY22.

Overall costs grew faster than revenue in FY22, contributing to wider losses.