Startup Atlas · Agriculture

AgroStar

Ulink Agritech Private Limited ● Pune, Maharashtra ● Founded 2013 ● corporate.agrostar.in ↗
Shardul Sheth · Co-Founder & CEO Sitanshu Sheth · Co-Founder & COO
$147.7 MnTotal funding (tracked)
6Funding rounds
20 Nov 2025Last round

AgroStar: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Personalised, tech-powered farm advisory15 Million advisory interactions

Real-time, scientific crop advisory delivered at scale, positioned as Asia's largest farmer advisory platform.

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High-quality, affordable agri-inputs200+ Agri input products

A curated portfolio of seeds, crop protection and other inputs aimed at raising yields and cutting cultivation costs.

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Measurable farmer income & sustainability impact73% reported increased income

Self-reported outcomes among farmers using the platform.

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Customer Segments

Smallholder & mid-sized Indian farmers12+ Million Farmers

AgroStar's core customer base, reached across states via app, advisory centres and Saathi stores.

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Global retail chains (via Kimaye export brand)

International retail buyers of fruit & vegetable produce sourced from Indian farmers through AgroStar's Kimaye brand.

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Customer Relationships

Personalised advisory relationshipFarmer NPS of 50

Advisory is delivered as real-time, personalised guidance rather than generic content, reinforced by a high measured farmer satisfaction score.

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Channels

AgroStar Farmer App

Direct-to-farmer mobile app, one of the platform's three core touchpoints.

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Agri Advisory Centres

Physical advisory touchpoints for farmers.

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Saathi retail stores10,000+ Retail Stores

Physical retail network distributing agri-inputs.

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Key Activities

Farm advisory delivery

Running a large-scale agronomy advisory operation for farmers.

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Agri-input procurement & distribution

Sourcing and distributing seeds, crop protection and other inputs through app, advisory centres and Saathi stores.

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Export / market-linkage processing (Kimaye)100,000+ MT of F&V processed annually

Aggregating and processing fruit & vegetable produce for global retail export under the Kimaye brand.

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Key Resources

Accumulated farmer advisory data & engagement history15 Million advisory interactions

A large base of recorded advisory interactions underpinning the personalised-advisory product.

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Physical retail network (Saathi Stores)10,000+ Retail Stores

A large owned/affiliated retail footprint used for input distribution and farmer touchpoints.

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Key Partnerships

Fresh Del Monte (marketing & distribution)

Partner for marketing and distributing Kimaye-branded Indian bananas in Europe, via AgroStar's INI Farms subsidiary.

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Maersk (logistics)

Logistics partner for the Kimaye banana export shipments to Europe.

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Revenue Streams

Product sales (agri-inputs)97% of operating revenue, Rs 827 crore in FY25

Sale of seeds, crop protection and other farm inputs; the dominant revenue line.

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Services incomeRs 13 crore in FY25

Revenue from advisory/services offerings, separate from product sales.

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Cost Structure

Cost of materials (largest expense)Rs 567 crore in FY25, 56% of expenses

Procurement cost of agri-inputs and produce; 56% of total FY25 expenses.

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Transportation costsRs 145.5 crore in FY25 (+31% YoY)

Logistics/transportation expense for input distribution and produce export.

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Employee benefit expensesRs 108 crore in FY25

Staff costs, largely flat year-over-year.

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FAQs on AgroStar

What is AgroStar's business model?

AgroStar's core value proposition centers on Personalised, tech-powered farm advisory, High-quality, affordable agri-inputs, Measurable farmer income & sustainability impact.

How does AgroStar make money?

AgroStar's cited revenue streams include Product sales (agri-inputs), Services income.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: corporate.agrostar.in · Last verified 31 Oct 2026. · Report a correction