Antara Senior Living
Antara Senior Living: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
A platform combining lifecare, lifestyle and hospitality offerings tailored to improve and enrich seniors' quality of life.
sourceCampus-style communities offering independent living, personalised assisted living, and nursing and home health services.
sourceAmong the first organised projects to venture into retirement or assisted living in India, a category that had been stigmatised by conservative sections of society.
sourceCustomer Segments
Care Homes and Care at Home services cater to seniors over the age of 55 who need more immersive interventions in their daily lives due to medical or age-related issues.
sourceFamilies opting for trustworthy external partners to assist elderly relatives amid modern lifestyle pressures and lack of personalised care.
sourceCustomer Relationships
Channels
Antara Dehradun, Antara Noida, and Estate 360/Estate 361 in Gurugram (managed by Antara).
sourceChain of Care Homes for long-term and short-term supervised care, starting with Gurugram and South Delhi.
sourceAGEasy experts offer customised health solutions via Antara Health Studios, WhatsApp video call, or home visits.
sourceKey Activities
Key Resources
Key Partnerships
Antara is a wholly owned subsidiary of Max India Limited, a listed entity of the Max Group, comprising Antara Senior Living Limited and Antara Assisted Care Services Limited.
sourceThe Dehradun property was designed by the New York-based architecture firm, Perkins Eastman.
sourceThe Dehradun property was constructed by the Mumbai-headquartered Shapoorji Pallonji Group.
sourceAt Estate 360 in Gurugram, Max Estates develops the intergenerational project while Antara manages the dedicated senior living residences and primary healthcare services.
sourceRevenue Streams
Revenue from sale of residential units in senior living communities; Antara Noida Sector 150 Phase I alone represents approximately INR 550 crore in total revenue, Phase II approximately INR 800 crore.
sourceFee-based Care Homes and Care at Home services for seniors requiring medical or age-related interventions.
sourceCost Structure
FAQs on Antara Senior Living
What is Antara Senior Living's business model?
Antara Senior Living's core value proposition centers on Integrated 'lifecare and lifestyle' platform for seniors, Independent living, assisted living and nursing/home health services, Organised, quality assisted-living in a stigmatised category.
How does Antara Senior Living make money?
Antara Senior Living's cited revenue streams include Sale of senior living residences/units, Assisted Care Services fees (Care Homes / Care at Home).