Apna Mart

Guarantees grocery and FMCG delivery within 15 minutes, combining online ordering with physical franchise/brick-and-mortar stores rather than pure dark-store infrastructure.

Consumers in India's smaller Tier II and Tier III cities, an underserved segment relative to metro-focused quick-commerce rivals.

Apna Mart runs a loyalty program as part of its store technology stack, rewarding customers for repeat purchases to build retention in its Tier II/III city markets.

Apna Mart frames its customer experience as modern retail pricing and assortment delivered with the trust and personal relationship shoppers associate with a traditional neighborhood kirana store.

Customers can shop in person at a nearby franchise store or order online, giving Apna Mart both a self-service digital channel and a personal in-store relationship with shoppers.

Delivers a wide product range (groceries, appliances, personal care, beverages, stationery) via a network of franchise outlets rather than company-run dark stores.

Apna Mart runs an omnichannel tech stack across its franchise network that gives real-time visibility into stock levels store-by-store, supporting its rapid-delivery promise.

Apna Mart's core operating asset is its network of neighbourhood franchise stores, each of which also functions as the local fulfillment hub for quick delivery, letting the company skip building separate dark-store/warehouse infrastructure.

Apna Mart recruits independent franchise operators and backs each one with company-provided team support, tools, and time to set up and run their own branded store.

Apna Mart partners with national and regional consumer goods brands, recruiting them to launch and distribute products through its store network across Tier II and III cities.

Per a franchise-directory listing (third-party, self-reported terms, not confirmed by the company directly), Apna Mart charges new franchise partners a one-time franchise/brand fee of around INR 2 lakh but takes no ongoing royalty or commission on franchisee sales.

As a marketplace-style grocery/FMCG distributor supplying its franchise network, Apna Mart's largest cost line by far is procurement of goods sold, per its FY23 financial breakdown.