Startup Atlas · D2C

Azah Acquired

Azah Personal Care Private Limited Gurugram, Haryana Founded 2018 azah.in ↗
Shashwat Diesh · Co-founder Aqib Mohammad · Co-founder
$200KTotal funding (tracked)
2Funding rounds
18 Dec 2019Last round
9Team size (sourced)

Azah: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

MADE SAFE certified organic pads

Azah released the world's first MADE SAFE certified pad. It was tested free from any harmful chemicals from the Safe Cosmetics Australia.

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Rash-free guarantee

The company provides 100% refund if a customer faces a rash from its pad.

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High-absorption organic cotton

Hypoallergenic, ultra-soft and made of the finest organic cotton, guards against irritation and rashes; absorbs four times as much flow as a typical pad, leaving the customer feeling clean and dry even on high flow days.

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Chemical-free, biodegradable packaging

Rashfree, chemical-free and organic sanitary pads, packed in biodegradable disposable bags.

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Customer Segments

Women consumers across India50K+ customers

Azah currently caters to more than 50K customers across the country.

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Customer Relationships

No cited public information yet.

Channels

Own website (azah.in)60-70% of sales

60-70% of the sales happen on its website.

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E-commerce marketplaces30-40% of sales

40-30% on other ecommerce sites like Amazon, Nykaa and Flipkart.

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Key Activities

No cited public information yet.

Key Resources

No cited public information yet.

Key Partnerships

Actress Sayani Gupta brand campaign

Actress Sayani Gupta partnered with Azah for a sanitary pad distribution drive at Government Girls Senior Secondary School Ghamroj, Haryana, distributing organic biodegradable pads.

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Revenue Streams

Direct sale of sanitary pad boxes

Products available in three packages: 12-pad box (Rs 239), 15-pad box (Rs 289), 30-pad box (Rs 519).

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Monthly online sales run-rateRs 32-35 Lakh/month

Azah touched INR 32-35 Lakh in sales per month.

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Cost Structure

No cited public information yet.

FAQs on Azah

What is Azah's business model?

Azah's core value proposition centers on MADE SAFE certified organic pads, Rash-free guarantee, High-absorption organic cotton, Chemical-free, biodegradable packaging.

How does Azah make money?

Azah's cited revenue streams include Direct sale of sanitary pad boxes, Monthly online sales run-rate.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: startuptalky.com tracxn.com · Last verified 7 Sep 2026. · Report a correction