Startup Atlas · Fintech

Belong

Betafront Technologies Private Limited ● Bengaluru, Karnataka ● Founded 2024 ● getbelong.com ↗

Ankur Choudhary · Co-founder & CEO Ayush Singh · Co-founder Sai Sankar M · Co-founder Savitri Bobde · Co-founder

$5 MnTotal funding (tracked)

1Funding rounds

9 Jul 2025Last round

Belong: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Tax-free, GIFT City-regulated investment products

Homepage subheadline lists the core product bundle offered to NRIs.

source

Low minimum entry for mutual funds

NRIs can start investing in the flagship inbound mutual fund with a small USD minimum.

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Customer Segments

Non-Resident Indians (NRIs)

Belong's homepage headline and product suite target NRIs seeking to save and invest in India.

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Customer Relationships

No cited public information yet.

Channels

Belong mobile app

Product is accessed via the Belong mobile app with a fast digital-first onboarding flow.

source

Key Activities

No cited public information yet.

Key Resources

IFSCA regulatory licenses (PSP + Broker-Distributor)

Belong operates via GIFT City subsidiaries holding a Payment Services Provider license and a Broker/Distributor license under IFSCA, which underpin its ability to offer regulated cross-border investment products.

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Key Partnerships

Relentless Ventures and angel investor network

Seed round backers beyond lead investor Elevation Capital.

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Revenue Streams

No cited public information yet.

Cost Structure

No cited public information yet.

FAQs on Belong

What is Belong's business model?

Belong's core value proposition centers on Tax-free, GIFT City-regulated investment products, Low minimum entry for mutual funds.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.elevationcapital.com getbelong.com inc42.com · Last verified 24 Aug 2026. · Report a correction