Bijak

Gives traders and wholesalers access to real-time prices, addressing information asymmetry in agri-commodity trading.

Bijak Credit lets verified buyers apply for and receive credit within hours, at lower cost than informal lenders who charge 24-48% capital cost.

Digitizes transaction records and ensures traders receive payment as soon as goods are delivered.

Traders, wholesalers, food processors, retailers and farmers who buy and sell agricultural commodities on the platform.

Buyers (commission agents) who source commodities from a countrywide supplier network and use Bijak Credit for payments.

Bijak's platform algorithm scores traders on metrics like payment history and delivery reliability; higher-rated traders get greater visibility and more deal opportunities on the app, building trust between counterparties who have not traded together before.

Bijak lowers onboarding friction for less digitally-native traders by offering the app interface, customer support, and tutorials in regional languages and familiar trade terminology.

Bijak's core relationship pitch to traders is solving the historic problem of finding a trustworthy counterparty, by surfacing vetted, credible buyers across India for a given commodity.

Core multilingual mobile app through which traders discover prices, transact, and access Bijak Credit.

Platform connecting Indian agri-traders and suppliers with international buyers for cross-border trade.

Bijak's Mandi Rates feature continuously fetches and republishes real-time commodity prices sourced from hundreds of physical mandis (wholesale markets), the core price-discovery activity underlying the marketplace.

Bijak pools shipment demand across traders to book bulk transportation, negotiating freight at a discount to standard market rates.

Bijak runs an aggregated logistics service for agri-commodity shipments that pools loads across traders specifically to eliminate wastage and avoid partial truck loads.

Bijak underwrites and extends short-term credit directly through the platform, offering loans for buyers and working capital for producers.

Every trade on Bijak generates transaction data; the company is building this into a large proprietary database it intends to use to power AI-driven, more responsive platform features.

Bijak's marketplace footprint spans more than 1,200 trading locations across 28 Indian states and territories, the counterparty network that gives the platform liquidity.

Bijak is run by a team of over 100 experienced individuals spanning technology, trading, credit, and operations backgrounds.

Bijak has raised a total of $35 million in venture funding as of its most recent round, a $20 million Series B led by Bertelsmann India Investments, giving it balance-sheet capital to fund Bijak Credit disbursals and platform growth.

NBFCs lend directly to Bijak-verified buyers, relying on the platform's end-to-end transaction traceability rather than a third-party farm-finance intermediary.

Bijak charges a commission of 1-5% on each transaction conducted through the platform, with most revenue coming from discovery fees.

Procurement of the agricultural commodities Bijak trades is by far its largest expense line, making up 87% of total FY25 expenditure (Rs 618 crore total) as the company acts as principal in much of its trading volume.

Employee benefit expense is Bijak's other major cost category; it rose 3.3x year-on-year to Rs 35.95 crore in FY22, then equal to nearly 30% of total expenditure.

As Bijak scaled trading volume, its annual expenditure surged 5.5x to Rs 121 crore in FY22 from Rs 22 crore in FY21.

By FY25 total expenditure had grown to Rs 618 crore alongside trading volume, and losses rose 11% year-on-year to Rs 61 crore, even as revenue and costs both declined from the prior year's peak.