Bijnis

Helps factory operators generate buyer demand and procure supplies through one app.

Company's own positioning on speed of connecting factories directly to retailers.

Small factories in the fashion, footwear and lifestyle categories that lack digital means to sell to retailers.

Unorganised retailers who buy wholesale directly from manufacturers via the platform.

Bijnis frames its core relationship value to manufacturers as acquiring new retailer customers and retaining them on the factory's behalf, tracked via conversion and repeat-purchase metrics.

Each retailer is assigned a dedicated Key Account Manager from the factory side, plus support from Bijnis business experts, to help grow their shop and maximize margins.

Bijnis builds trust with both sides of the marketplace through payment security, cash-on-delivery, and easy returns/refunds on an assured-quality product base.

Primary channel through which factories and retailers transact.

Core app function connecting factory operators to buyers and helping them source supplies.

Provides manufacturers with logistics and payments services via partner integrations.

Bijnis has raised institutional capital, including a $30 million Series B led by Westbridge Capital with Sequoia India, InfoEdge, Waterbridge Ventures and Matrix Partners India, to fund expansion of its manufacturer and retailer base.

Bijnis's four co-founders each came from a personal or family background in the manufacturing business, giving the company built-in domain expertise; the company employed over 200 people as of 2021.

A dedicated Technology and Development team of software developers, data scientists and QA engineers builds and maintains Bijnis's factory management systems and data-analytics tools.

Bijnis's transactional data is stored in an AWS data warehouse, alongside data in Excel and Google Sheets, syncing into analytics tooling for company-wide reporting.

Third-party logistics, CRM and messaging platforms integrated into Bijnis's manufacturer-facing services.

Bijnis's primary revenue stream is a commission charged on the sale of supplies transacted through its platform; commission made up 90% of operating revenue in FY23, rising 2.1x to Rs 47 crore.

Beyond commission, Bijnis earns supplementary revenue from freight collection and direct sale of goods on its platform.

Per Bijnis's own seller terms, sellers pay a service fee calculated on every transaction processed through the platform, regardless of transaction value.

Employee benefits are Bijnis's largest cost line, forming half of total expenses; the line jumped 3.5x to Rs 44.52 crore in FY22.

Logistics is Bijnis's second-largest cost driver, rising 86.6% to Rs 25.56 crore in FY22 as delivery volumes across its manufacturer-retailer network grew.

Bijnis spends on retailer-facing sales promotions and discounts to drive platform adoption and order volume.