Startup Atlas · Consumer Lending

Bike Bazaar

WheelsEMI Pvt. Ltd Pune, Maharashtra Founded 2017 bikebazaar.com ↗
Srinivas Kantheti · Co-founder & Managing Director Karunakaran Vadakkepat · Co-founder & Joint Managing Director CH Phaneendra Kumar · Co-founder Ratheesh Bharathan · Co-founder
$66.34 MnTotal funding (tracked)
6Funding rounds
2 Jul 2024Last round

Bike Bazaar: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Accessible, affordable two-wheeler financing

Financing for new and pre-owned two-wheelers, including EVs, aimed at customers underserved by traditional bank financing.

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Direct Collection Model (DCM)1,000+ touchpoints / 140+ cities

A proprietary in-house collections model the company credits for reaching wide touchpoint coverage and strong asset quality.

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End-to-end two-wheeler lifecycle services

Beyond financing, the company offers a marketplace, leasing, insurance, and servicing for pre-owned two-wheelers.

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Customer Segments

Rural & semi-urban first-time borrowers~70% of customers

Nearly 70% of Bike Bazaar's customers are first-time borrowers from rural or semi-urban regions.

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Women in Tier II/III towns and villages

A stated focus of the business (and of investor WAM's thesis) is increasing two-wheeler ridership and credit access among women in smaller towns.

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Second-hand two-wheeler buyers20% of disbursals

A fifth of Bike Bazaar's loan disbursals go to buyers of second-hand bikes.

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Customer Relationships

Lifecycle relationship management

Bike Bazaar aims to stay engaged with a customer across the full vehicle ownership lifecycle rather than a one-time loan transaction.

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Channels

Physical touchpoint network1,000+ touchpoints / 140+ cities

Bike Bazaar operates through a wide network of physical touchpoints across Indian cities.

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Online buy/sell/finance marketplace

A platform enabling customers to buy, sell, and finance used two-wheelers online.

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Key Activities

Two-wheeler loan underwriting & financing

Core activity is lending against new, used, and electric two-wheelers.

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Loan collections via Direct Collection Model

An in-house collections operation the company says underpins its asset quality across 1,000+ touchpoints.

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Key Resources

RBI-registered NBFC license (via WheelsEMI)NBFC acquired 2017, Rs 35 Lakh loan book at acquisition

Bike Bazaar lends through WheelsEMI Private Limited, a registered non-deposit-taking NBFC. Founders Srinivas Kantheti and V Karunakaran obtained NBFC status in 2017 by acquiring an existing small finance company in Nanded, Maharashtra, rather than applying for a license from scratch.

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Founding team with Bajaj Auto Finance lending experience

Co-founders Srinivas Kantheti and V Karunakaran both came from Bajaj Auto Finance, bringing established two-wheeler lending expertise into the business from inception.

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BluBird Auto Trade Private Limited (wholly-owned subsidiary)100% subsidiary, incorporated April 2019

A 100%-owned subsidiary of WheelsEMI, incorporated in 2019, that buys, refurbishes, and resells pre-owned two-wheelers -- the operating entity behind Bike Bazaar's used-vehicle trading business.

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Equity capital from institutional investors$63.7M cumulative from 20+ investors

Bike Bazaar has raised equity funding from a broad base of institutional investors, providing the capital cushion behind its on-book lending model.

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Key Partnerships

OEMs, pre-owned dealers & marketplaces

Strategic tie-ups to extend distribution reach.

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Banks & financial institutions (debt capital)~Rs 250 Cr debt raised in 6 months (as of Sept 2022)

Debt lines from banks and financial institutions fund the on-book lending business.

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MAS Financial ServicesRs 25 Cr NCDs, July 2024

NCD-based debt financing partner.

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Revenue Streams

Interest income on loans71.6% of operating revenue (FY22)

The dominant revenue line, from interest on two-wheeler loans.

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Loan processing & servicing feesRs 31.72 Cr in FY22

Fees charged on disbursement and servicing of loans.

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Used two-wheeler sales (marketplace)7.2% of collections (FY22)

Revenue from sale of pre-owned two-wheelers via its marketplace.

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Cost Structure

Employee benefits31.2% of expenses, Rs 64.59 Cr (FY22)

Largest single cost line.

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Interest cost on borrowed capital30.5% of expenditure, Rs 63.21 Cr (FY22)

Cost of debt used to fund the on-book lending business.

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Loan write-offs, collections & agent commissions

Credit losses and third-party collection/agent costs.

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FAQs on Bike Bazaar

What is Bike Bazaar's business model?

Bike Bazaar's core value proposition centers on Accessible, affordable two-wheeler financing, Direct Collection Model (DCM), End-to-end two-wheeler lifecycle services.

How does Bike Bazaar make money?

Bike Bazaar's cited revenue streams include Interest income on loans, Loan processing & servicing fees, Used two-wheeler sales (marketplace).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: entrackr.com www.faeringcapital.com www.icra.in · Last verified 7 Sep 2026. · Report a correction