Bike Bazaar
Bike Bazaar: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Financing for new and pre-owned two-wheelers, including EVs, aimed at customers underserved by traditional bank financing.
sourceA proprietary in-house collections model the company credits for reaching wide touchpoint coverage and strong asset quality.
sourceBeyond financing, the company offers a marketplace, leasing, insurance, and servicing for pre-owned two-wheelers.
sourceCustomer Segments
Nearly 70% of Bike Bazaar's customers are first-time borrowers from rural or semi-urban regions.
sourceA stated focus of the business (and of investor WAM's thesis) is increasing two-wheeler ridership and credit access among women in smaller towns.
sourceA fifth of Bike Bazaar's loan disbursals go to buyers of second-hand bikes.
sourceCustomer Relationships
Bike Bazaar aims to stay engaged with a customer across the full vehicle ownership lifecycle rather than a one-time loan transaction.
sourceChannels
Bike Bazaar operates through a wide network of physical touchpoints across Indian cities.
sourceA platform enabling customers to buy, sell, and finance used two-wheelers online.
sourceKey Activities
Core activity is lending against new, used, and electric two-wheelers.
sourceAn in-house collections operation the company says underpins its asset quality across 1,000+ touchpoints.
sourceKey Resources
Bike Bazaar lends through WheelsEMI Private Limited, a registered non-deposit-taking NBFC. Founders Srinivas Kantheti and V Karunakaran obtained NBFC status in 2017 by acquiring an existing small finance company in Nanded, Maharashtra, rather than applying for a license from scratch.
sourceCo-founders Srinivas Kantheti and V Karunakaran both came from Bajaj Auto Finance, bringing established two-wheeler lending expertise into the business from inception.
sourceA 100%-owned subsidiary of WheelsEMI, incorporated in 2019, that buys, refurbishes, and resells pre-owned two-wheelers -- the operating entity behind Bike Bazaar's used-vehicle trading business.
sourceBike Bazaar has raised equity funding from a broad base of institutional investors, providing the capital cushion behind its on-book lending model.
sourceKey Partnerships
Debt lines from banks and financial institutions fund the on-book lending business.
sourceRevenue Streams
The dominant revenue line, from interest on two-wheeler loans.
sourceFees charged on disbursement and servicing of loans.
sourceRevenue from sale of pre-owned two-wheelers via its marketplace.
sourceFAQs on Bike Bazaar
What is Bike Bazaar's business model?
Bike Bazaar's core value proposition centers on Accessible, affordable two-wheeler financing, Direct Collection Model (DCM), End-to-end two-wheeler lifecycle services.
How does Bike Bazaar make money?
Bike Bazaar's cited revenue streams include Interest income on loans, Loan processing & servicing fees, Used two-wheeler sales (marketplace).