Startup Atlas · D2C / Omnichannel Retail

CaratLane Acquired

Carat Lane Trading Private Limited ● Chennai, Tamil Nadu ● Founded 2008 ● caratlane.com ↗

Mithun Sacheti Srinivasa Gopalan

$58.26 MnTotal funding (tracked)

4Funding rounds

26 Jan 2015Last round

CaratLane: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Bite-sized, affordable, forever-wearable jewellery brand source

Price and assortment advantage via disintermediated sourcing source

Customer Segments

Modern India buyers of everyday/occasion jewellery source

Core 28-45 age demographic, expanding to early-20s and 60+ source

Customer Relationships

First mover on "try at home" jewellery source

Trust guarantees: free shipping, exchange, warranty, money-back source

Channels

Online-to-offline omnichannel experience source

275 retail stores across 112 Indian cities275 stores / 112 cities source

Key Activities

Continuous jewellery design innovation416 new designs/year source

Key Resources

Direct sourcing partnerships across global diamond hubs source

Key Partnerships

Titan / Tanishq (majority owner and brand partner) source

Licensed brand collaborations (Peppa Pig, Doraemon, Harry Potter) source

Revenue Streams

Jewellery sales (diamond, gold, silver)INR 754 Cr total income, Q1 FY25 source

Shaya — affordable silver jewellery sub-brand (since 2018) source

Cost Structure

Just-in-time sourcing avoids upfront inventory lock-in source

FAQs on CaratLane

What is CaratLane's business model?

CaratLane's core value proposition centers on Bite-sized, affordable, forever-wearable jewellery brand, Price and assortment advantage via disintermediated sourcing.

How does CaratLane make money?

CaratLane's cited revenue streams include Jewellery sales (diamond, gold, silver), Shaya — affordable silver jewellery sub-brand (since 2018).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: yourstory.com www.titancompany.in · Last verified 9 Sep 2026. · Report a correction