Celcius Logistics
Celcius Logistics: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Celcius positions itself as digitizing the fragmented, offline cold-chain trucking market -- matching enterprises with transporters and reshaping trucking infrastructure/payments.
sourceThe platform lets transporters book loads and move at capacity, and lets shippers/clients book loads of varying sizes with access to the right truck, at the right time and price, on demand.
sourceShippers can book food- and pharma-compliant cold storage facilities that have been inspected and certified by Celcius.
sourceCustomer Segments
Named client relationship; Zepto is cited as a long-term business associate in a client testimonial on Celcius's own site.
sourceAmrapali Foods Ltd used Celcius for a litchi D2C project requiring cold storage and multi-city coordination.
sourceEntrackr names Celcius's client roster spanning quick-commerce, QSR and food-manufacturing brands.
sourceCustomer Relationships
Shippers, transporters and cold-storage partners sign themselves up on the Celcius portal by choosing their category, registering with an email and password, and completing verification before starting business.
sourceCelcius assigns a dedicated operations team to actively monitor shipment tracking and temperature control for each client, on top of self-serve tracking IDs clients can check themselves.
sourceEnterprise clients describe their relationship with Celcius as an ongoing partnership built on defined service levels rather than one-off bookings; a Parag supply-chain manager praised the team's dedication and said he looked forward to a long-lasting association.
sourceChannels
Shippers connect to a network of refrigerated-truck transporters spanning 40+ Indian cities via Celcius's platform.
sourceShippers and transporters book loads and track shipments through Celcius's app; a client cites the app's location and temperature tracking.
sourceCelcius operates a round-the-clock support line for booking and operational assistance.
sourceKey Activities
Celcius runs an online aggregator model that matches enterprises needing refrigerated transport with a network of transporters, positioning itself as India's first such online cold-chain aggregator.
sourceBeyond matching, Celcius operates as an end-to-end service provider handling cold storage, transportation and last-mile delivery for clients directly.
sourceCelcius runs its own policy to help transporters and vendors purchase reefer vehicles and start operating in its network, growing its supply-side fleet capacity.
sourceKey Resources
Celcius runs its own Transport Management System, Warehouse Management System and Inventory Management System to manage temperature-sensitive logistics.
sourceThe company operates a large asset-light network of reefer vehicles, cold storage facilities and hyperlocal riders across India.
sourceKey Partnerships
The Series B round combined equity, debt financing and secondary transactions, with named debt partners.
sourceEurazeo and Omnivore co-led the Series B round; IvyCap Ventures is a recurring investor across Series A, pre-Series B and Series B.
sourceRevenue Streams
Celcius earns revenue when enterprise shippers and vendors book its paid cold-storage space, refrigerated transport and last-mile delivery services through its platform.
sourceCelcius's operating revenue from its logistics services grew 113% year-on-year, from ₹42.7 Crore in FY23 to ₹90.9 Crore in FY24.
sourceCost Structure
Celcius's total expenses rose 124% year-on-year to ₹114.0 Crore in FY24, growing faster than its 113% revenue growth and resulting in a net loss of ₹23.1 Crore for the year.
sourceInc42's FY24 EBITDA estimate of -₹21.7 Crore for Celcius is derived by adjusting its loss before tax for finance costs and depreciation & amortisation, indicating both are line items in its overall cost structure.
sourceFAQs on Celcius Logistics
What is Celcius Logistics's business model?
Celcius Logistics's core value proposition centers on Bringing offline reefer trucking online, On-demand access to the right truck at the right price, Inspected, compliant cold storage on demand.
How does Celcius Logistics make money?
Celcius Logistics's cited revenue streams include Paid B2B bookings for reefer transport, cold storage & last-mile delivery, Revenue scaled to ₹90.9 Cr in FY24.