Startup Atlas · Agriculture Equipment

Cellestial E-Mobility Acquired

Cellestial E-Trac Private Limited Hyderabad, Telangana Founded 2019 cellestial.com ↗
Siddhartha Durairajan · Co-founder & CEO Syed Mubasheer Ali · Co-founder Midhun Kumar · Director of Manufacturing Vinod Moudgil · Director
$700KTotal funding (tracked)
2Funding rounds
27 May 2021Last round

Cellestial E-Mobility: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Lower total cost of ownership than diesel tractors

Electric tractor positioned as cost-effective, pollution-free, low-maintenance alternative to diesel tractors.

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Swappable, fast-rechargeable battery

Battery can be swapped or recharged from a domestic power source, giving a multi-hour driving range.

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Drive-by-wire control ("ePEA")

Proprietary drive-by-wire technology governed by an intelligent control unit, branded ePEA.

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Performance parity with diesel tractors

Tractors are positioned as matching conventional diesel-tractor performance while cutting running costs.

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Customer Segments

Horticulture & greenhouse growers

Growers needing a zero-emission tractor for horticultural or greenhouse operations.

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Factory & warehouse goods-movement operators

Operators moving goods within factories and warehouses.

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Airport ground-support / baggage-handling operators

Airport operators needing tow tractors to haul baggage.

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Customer Relationships

No cited public information yet.

Channels

No cited public information yet.

Key Activities

Design & manufacture of electric tractors (27HP/35HP/55HP)

Manufactures India's first electric tractors across three HP classes, all with swappable batteries.

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Key Resources

No cited public information yet.

Key Partnerships

No cited partnerships yet. Based on tracked funding/M&A data:

Ashik Karim — Investor Gurj Aujla — Investor Meka Sudhakar Reddy — Investor TI Clean Mobility — Acquisition

Revenue Streams

No cited public information yet.

Cost Structure

No cited public information yet.

FAQs on Cellestial E-Mobility

What is Cellestial E-Mobility's business model?

Cellestial E-Mobility's core value proposition centers on Lower total cost of ownership than diesel tractors, Swappable, fast-rechargeable battery, Drive-by-wire control ("ePEA"), Performance parity with diesel tractors.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: tiindia.com · Last verified 9 Sep 2026. · Report a correction