Startup Atlas · B2B Software

Classplus

Noida, Uttar Pradesh Founded 2018 classplusapp.com ↗
Mukul Rustagi · Co-founder & CEO Bhaswat Agarwal · Co-founder
$155.71 MnTotal funding (tracked)
5Funding rounds
29 Mar 2022Last round
600Team size (sourced)

Classplus: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Own branded app for each institute

Industry-first unified platform lets coaching institutes have their own app to manage all their tasks and reach students across the country.

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End-to-end class operations in one place

Covers attendance tracking, live classes and test/assessment management for institutes.

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Digitises offline tuition setups, mobile-first

Turns a traditionally offline coaching/tuition business into an online, mobile-first operation.

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Customer Segments

Coaching institutes & tuition centres in Tier II/III cities

Classplus tied up with coaching institutes across tier II and III cities, extending the SaaS model.

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Private tutors and individual educators

Classplus lets coaching institutes, tuition centres and private tutors to take their traditionally offline class management setups online with a mobile-first product.

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Students enrolled with those institutes/tutors

help teachers – creators, in this case – monetise their skills by creating online courses, helping in content management and distribution to students, who were the users.

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Customer Relationships

Software suite absorbs institutes' day-to-day admin work

Classplus's software suite manages class communication, payments, assessments, online-learning programmes and attendance on institutes' behalf, cutting the time institutes spend on management tasks so they can focus on teaching.

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600+ person team runs and supports a nationwide institute community600+ team members

A 600+ person Classplus team connects a nationwide community of coaching institutes on the platform, absorbing their routine administrative work.

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Channels

Branded mobile apps (Android/iOS) per institute

Each coaching institute gets its own branded app built on the Classplus platform to reach and manage students.

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Key Activities

Equipping tutors with digital skills, courses & communication tools

A core activity is equipping tutors with digital skills and tooling — building online courses, student communication channels, and hosting courses online.

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Cross-platform content integration with subsidiary Testbook

Classplus integrates some of its own products into Testbook — e.g. Supercoaching content from top teachers on the Classplus platform now also contributes to Testbook.

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Continuous reinvestment in platform technology

Classplus channels freshly raised capital primarily into improving its existing technology platform, per its founder.

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Key Resources

600+ person team600+ professionals

Classplus's team of 600+ professionals is the human-capital resource running the platform and supporting its nationwide network of coaching institutes.

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Proprietary 'Shopify of edtech' technology platform

Classplus's core resource is its own technology platform, positioned as the 'Shopify of edtech,' giving any tutor end-to-end tools for attendance, live classes and assessments.

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Multi-country investor capital baseInvestors from 5 countries

Classplus's technology and growth have been funded by investors based in five different countries.

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Installed base of 1 lakh+ onboarded institutes1 lakh+ institutes, 1,100+ cities

Classplus's existing network of over 100,000 coaching institutes across 1,100+ Indian cities is itself a resource, underpinning referrals, cross-sell and brand credibility.

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Key Partnerships

Acquired controlling stake in Testbook (Sep 2022)INR 67.8 Cr deal

Classplus acquired a controlling stake in test-prep platform Testbook via a September 2022 secondary transaction valued at INR 67.8 Cr.

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Invested INR 50 Cr in education-loan fintech GyanDhanINR 50 Cr investment

Alongside VC fund Pravega Ventures, Classplus infused INR 50 Cr into GyanDhan — a fintech that has disbursed over INR 7,000 Cr in study-abroad education loans — to increase its stake.

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Acquired Saarthi; deal later disputed by cofounder

Classplus acquired edtech venture Saarthi; in August 2023 Saarthi's cofounder and investors accused Classplus of cheating and criminal breach of trust over the deal.

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Acquired Abhinay Maths; founder later filed FIR over the deal

Classplus acquired coaching brand Abhinay Maths; in March 2024 founder Abhinay Sharma filed an FIR against the Classplus founders alleging cheating, forgery and copyright infringement.

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Revenue Streams

SaaS subscription fees from institutes/tutors₹13,000–₹50,000 per institute

Institutes pay an annual subscription for access to the Classplus tech stack, tiered by services/scale.

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Commission on course sales15% commission

Classplus additionally takes a cut of the course/package fees institutes sell through the platform.

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Cost Structure

Employee benefit costs are the largest expense line (FY24)Expenses: INR 165.5 Cr (FY24)

In FY24, Classplus's employee benefit costs were its single largest expense category, as total expenses were cut to INR 165.5 Cr from INR 211.6 Cr the year before.

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Heavy cash burn in FY22: losses far outpaced revenueFY22 loss: INR 164 Cr vs INR 26 Cr revenue

In FY22, Classplus's cost base drove losses to INR 164 Cr against just INR 26 Cr of revenue — a burn rate investors chose to fund through.

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FAQs on Classplus

What is Classplus's business model?

Classplus's core value proposition centers on Own branded app for each institute, End-to-end class operations in one place, Digitises offline tuition setups, mobile-first.

How does Classplus make money?

Classplus's cited revenue streams include SaaS subscription fees from institutes/tutors, Commission on course sales.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: inc42.com classplusapp.com · Last verified 7 Sep 2026. · Report a correction