CleverTap
CleverTap: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
CleverTap's customer engagement and retention SaaS platform leverages machine learning and artificial intelligence to offer a comprehensive user engagement suite that enables brands to build valuable, long-term relationships with their customers.
sourceTesseractDB is described as the world's first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands, transforming massive amounts of first-party user data in a privacy-friendly, accessible, and affordable way to power real-time personalization.
sourceCustomer Segments
CleverTap's subscription-based solution has been adopted by a loyal customer base of 1,200 brands in 100 countries representing 10,000 apps across industries including Fintech, eCommerce, Subscription, On Demand, and Streaming media.
sourcePress materials name customers including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.
sourceBookMyShow is a named CleverTap customer per the company's own case-study directory, documenting a multi-fold increase in user engagement after adopting CleverTap.
sourceCustomer Relationships
CleverTap's subscription-based solution has been adopted by a loyal customer base of 1,200 brands in 100 countries representing 10,000 apps.
sourceChannels
Subscription-based solution sold direct to brands and integrated via mobile/web SDKs across 10,000 apps in 100 countries.
sourceCleverTap customers will be able to use real-time Shopify data to create segments and personalize campaigns when building any web campaign, via a no-code plugin for Shopify-powered stores.
sourceKey Activities
CleverTap's platform leverages machine learning and artificial intelligence to offer a comprehensive user engagement suite that enables brands to build valuable, long-term relationships with their customers.
sourceCleverTap has acquired Patch (in-app voice/chat/push, 2021), Leanplum (multi-channel engagement, 2022) and rehook.ai (promotions automation, 2025) to broaden its retention-cloud capabilities.
sourceKey Resources
TesseractDB is the world's first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands; leverages ML/AI to transform first-party user data affordably at scale. Co-founder Sunil Thomas: generic off-the-shelf data technologies "have been limiting, and as a result, brands simply cannot fully unlock their own user data."
sourceKey Partnerships
CDPQ (Series D lead), Sequoia Capital India, Tiger Global Management, Accel and Recruit Holdings/RSP India Fund have backed CleverTap across its Series A through D rounds.
sourceCleverTap integrated with Shopify to bring real-time campaign personalization to Shopify merchants via a no-code plugin.
sourceRevenue Streams
CleverTap's subscription-based solution has been adopted by a loyal customer base of 1,200 brands in 100 countries representing 10,000 apps across industries including Fintech, eCommerce, Subscription, On Demand, and Streaming media.
sourceCost Structure
FAQs on CleverTap
What is CleverTap's business model?
CleverTap's core value proposition centers on AI/ML-powered real-time engagement, Purpose-built first-party data infrastructure (TesseractDB).
How does CleverTap make money?
CleverTap's cited revenue streams include Subscription/contract SaaS revenue.