Startup Atlas · Customer Data Platform

CleverTap

Clevertap Private Limited Mountain View, California Founded 2013 clevertap.com ↗
Sunil Thomas · Co-founder & CEO Suresh Kondamudi · Co-founder & CTO Anand Jain · Co-founder
$174 MnTotal funding (tracked)
5Funding rounds
10 Aug 2022Last round

CleverTap: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

AI/ML-powered real-time engagement

CleverTap's customer engagement and retention SaaS platform leverages machine learning and artificial intelligence to offer a comprehensive user engagement suite that enables brands to build valuable, long-term relationships with their customers.

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Purpose-built first-party data infrastructure (TesseractDB)

TesseractDB is described as the world's first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands, transforming massive amounts of first-party user data in a privacy-friendly, accessible, and affordable way to power real-time personalization.

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Customer Segments

Consumer digital brands across Fintech, eCommerce, Subscription, On-Demand and Streaming1,200 brands / 100 countries / 10,000 apps

CleverTap's subscription-based solution has been adopted by a loyal customer base of 1,200 brands in 100 countries representing 10,000 apps across industries including Fintech, eCommerce, Subscription, On Demand, and Streaming media.

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Named enterprise customers

Press materials name customers including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John's, and Tesco.

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BookMyShow

BookMyShow is a named CleverTap customer per the company's own case-study directory, documenting a multi-fold increase in user engagement after adopting CleverTap.

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Customer Relationships

Subscription-based SaaS relationship

CleverTap's subscription-based solution has been adopted by a loyal customer base of 1,200 brands in 100 countries representing 10,000 apps.

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Channels

Direct enterprise sales + SDK integration

Subscription-based solution sold direct to brands and integrated via mobile/web SDKs across 10,000 apps in 100 countries.

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E-commerce platform integrations (e.g. Shopify)

CleverTap customers will be able to use real-time Shopify data to create segments and personalize campaigns when building any web campaign, via a no-code plugin for Shopify-powered stores.

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Key Activities

AI/ML product R&D for personalization and engagement

CleverTap's platform leverages machine learning and artificial intelligence to offer a comprehensive user engagement suite that enables brands to build valuable, long-term relationships with their customers.

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M&A / capability consolidation

CleverTap has acquired Patch (in-app voice/chat/push, 2021), Leanplum (multi-channel engagement, 2022) and rehook.ai (promotions automation, 2025) to broaden its retention-cloud capabilities.

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Key Resources

TesseractDB (proprietary purpose-built database)

TesseractDB is the world's first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands; leverages ML/AI to transform first-party user data affordably at scale. Co-founder Sunil Thomas: generic off-the-shelf data technologies "have been limiting, and as a result, brands simply cannot fully unlock their own user data."

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Key Partnerships

Institutional investors

CDPQ (Series D lead), Sequoia Capital India, Tiger Global Management, Accel and Recruit Holdings/RSP India Fund have backed CleverTap across its Series A through D rounds.

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Ecosystem/technology partners (e.g. Shopify)

CleverTap integrated with Shopify to bring real-time campaign personalization to Shopify merchants via a no-code plugin.

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Revenue Streams

Subscription/contract SaaS revenue

CleverTap's subscription-based solution has been adopted by a loyal customer base of 1,200 brands in 100 countries representing 10,000 apps across industries including Fintech, eCommerce, Subscription, On Demand, and Streaming media.

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Cost Structure

No cited public information yet.

FAQs on CleverTap

What is CleverTap's business model?

CleverTap's core value proposition centers on AI/ML-powered real-time engagement, Purpose-built first-party data infrastructure (TesseractDB).

How does CleverTap make money?

CleverTap's cited revenue streams include Subscription/contract SaaS revenue.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.prnewswire.com · Last verified 7 Sep 2026. · Report a correction