Startup Atlas · Freight Tech

Cogoport

Cogoport Private Limited Mumbai, Maharashtra Founded 2016 cogoport.com ↗
Purnendu Shekhar · Founder & CEO Kunal Rathod · Co-Founder Harsh Kumar · Co-Founder Nishant Dalmia · Co-Founder
$56.2 MnTotal funding (tracked)
2Funding rounds
6 Apr 2022Last round

Cogoport: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Instant freight quotes, book in minutes

"Instant ocean & air freight quotes. Book in minutes" — self-serve rate discovery and booking instead of manual broker negotiation.

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Reliability guarantee via CogoAssured97% on-time BL

CogoAssured offers "guaranteed service reliability with vetted partners" and cites 97% on-time Bill of Lading delivery.

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Cost-effective carrier matching

Described as "an online international freight exchange that uses cutting-edge technology to make the most cost-effective match between exporters and importers on one hand and ocean and air freight carriers on the other."

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Global reach11,075 port pairs

Platform serves 11,075 port pairs across 192 countries.

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Customer Segments

SME importers & exporters30,000+ SMEs

Platform serves importers, exporters and manufacturers; company markets "30,000+ SMEs use Cogoport to grow their business internationally."

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Large enterprises & manufacturers

Homepage "Trusted by leading shippers and manufacturers" section displays logos of AirAsia, JSW, Reliance, Vedanta, Voltas, Bombay Dyeing, TVS, UltraTech, Pidilite, Blue Star, Ais, Bhilosa, Fruits Co and HAGL (14 logos total).

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Customs agents & freight forwarders

Cogoport Partner Program is built for customs agents and freight forwarders across China, Thailand, Japan, South Korea, Vietnam, Malaysia, Indonesia and the US, letting them book on Cogoport's platform and add their own margin.

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Customer Relationships

CogoRewards loyalty program

Points-based loyalty program with redemption and a referral scheme offering up to 1000 points per container.

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Partner enablement support

Partner Program gives customs agents/forwarders platform access plus Cogoport's end-to-end execution across truckers, shipping lines, customs agents and CFS providers on their behalf.

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Channels

Global Trade Platform (web/app)

Self-serve online platform where shippers get instant quotes and book ocean/air/surface freight directly.

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Partner Program (agents & freight forwarders)

Customs agents and freight forwarders in 8 countries resell Cogoport's negotiated rates to their own customers through the platform.

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Key Activities

Freight aggregation & price-discovery matching

Matches exporters/importers with ocean and air freight carriers using a price-discovery model, cutting out traditional middlemen.

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Shipment execution & customs clearance

End-to-end coordination of door-to-door shipments including customs clearance, CFS handling, and real-time tracking.

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Key Resources

Global Trade Platform™ technology

Proprietary tech platform powering instant quotes, booking and shipment visibility described as the company's core infrastructure.

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Vetted carrier/CFS/customs partner network

Network of vetted logistics partners underlying the CogoAssured guaranteed-reliability service.

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Key Partnerships

Customs agents & freight forwarders (Partner Program)

Formal partner network of small customs agents/forwarders across China, Thailand, Japan, South Korea, Vietnam, Malaysia, Indonesia and the US who book through Cogoport and apply their own margin.

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Revenue Streams

Freight booking margin

Core revenue from booking ocean (FCL/LCL), international air cargo, and domestic surface (FTL/LTL), rail and trailer haulage through the platform.

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Trade-finance services

Pay Later lets customers defer shipment payments by up to 90 days; Cogoport also offers Export Factoring and FX services.

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Ancillary logistics services

Customs clearance, CFS handling, cargo insurance and real-time tracking sold alongside core freight bookings.

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Cost Structure

Transportation/freight costs89.9% of FY22 expenses

Transportation costs were Rs 699 crore in FY22, representing 89.9% of total expenditure — the dominant cost line.

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Employee benefits

Employee benefit expense was Rs 32.3 crore in FY22, up 29.2% year-on-year.

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Finance costs

Finance costs (interest) were Rs 21 crore in FY22 on total borrowings of Rs 354 crore.

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FAQs on Cogoport

What is Cogoport's business model?

Cogoport's core value proposition centers on Instant freight quotes, book in minutes, Reliability guarantee via CogoAssured, Cost-effective carrier matching, Global reach.

How does Cogoport make money?

Cogoport's cited revenue streams include Freight booking margin, Trade-finance services, Ancillary logistics services.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: inc42.com entrackr.com · Last verified 7 Sep 2026. · Report a correction