Startup Atlas · Cryptocurrency/Digital Assets

CoinDCX Unicorn Investor

Neblio Technologies Private Limited ● Mumbai, Maharashtra ● Founded 2018 ● coindcx.com ↗
Sumit Gupta · Co-founder & CEO Neeraj Khandelwal · Co-founder
$245 MnTotal funding (tracked)
7Funding rounds
14 Oct 2025Last round
1Tracked investments
945Team size (sourced)

CoinDCX: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Simple, fast onboarding

"It is quite easy, simple, and fast. One can just start investing in just 10 minutes." Emphasizes safety, quick fund deposits/withdrawals, and a reliable trading experience.

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Single-point access to 500+ markets

Offers a single-point access system for trading over 500 cryptocurrency markets.

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Insured custody (DCX Lend)

All users' funds are stored in secure multi-signature wallets protected by BitGo's USD 100 million insurance policy (DCX Lend product).

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Customer Segments

Retail crypto traders and investors

Targets traders interested in buying and selling cryptocurrencies in substantial volumes, primarily focusing on millennials and Generation Z across all experience levels.

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Mass-market Indian (and Middle East) users20.4M+ users

More than 20.4 million users as of the company's October 2025 disclosure.

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Customer Relationships

Celebrity brand-ambassador trust building

CoinDCX roped in Bollywood superstar Amitabh Bachchan as brand ambassador; after he stepped down amid regulatory concerns, it later announced Ayushmann Khurrana as its new brand ambassador for the 'Future Yahi Hai' campaign emphasizing platform safety.

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Channels

CoinDCX mobile/web trading app

Single-point access system for trading over 500 cryptocurrency markets.

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DCXInsta (INR on/off-ramp)

DCXInsta enables conversion between Indian Rupees and cryptocurrencies in both directions; users can deposit INR via net banking and UPI transfers.

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DCX Learn (education/content)

The CoinDCX Learn platform is a blockchain and cryptocurrency academy that offers guides, articles, courses, and lectures.

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Key Activities

Crypto exchange operations

Operates a single-point access trading platform covering over 500 cryptocurrency markets, with spot, P2P, and futures trading.

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AML/regulatory compliance

CoinDCX is a registered 'Reporting Entity' with the Financial Intelligence Unit (FIU) in India and complies with AML/CFT guidelines issued by the FIU.

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Web3/DeFi product development

Introduced Okto, a gateway to DeFi, in August 2022 -- a keyless, self-custody multi-chain wallet.

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Key Resources

Founding team — Sumit Gupta & Neeraj KhandelwalFounded April 2018

CoinDCX was founded in April 2018 by Neeraj Khandelwal and Sumit Gupta, who lead the company's technology and business strategy as co-founders.

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Venture capital funding base$247M raised, 7 rounds

CoinDCX has raised a total of $247M across 7 funding rounds (1 seed, 3 early-stage, 3 late-stage) from 34 investors (27 institutional, 7 angel), the capital base behind its platform and expansion.

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Engineering & operations workforce201-500 employees

CoinDCX's team spans 201-500 employees headquartered in Mumbai, organized into dedicated Software Development, Engineering, and Cyber Security functions reporting through a VP of Engineering.

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Key Partnerships

BitGo (custody)

All users' funds are stored in secure multi-signature wallets protected by BitGo's USD 100 million insurance policy.

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Solidus Labs (risk monitoring)

In February 2022, CoinDCX partnered with Solidus Labs, a risk-monitoring firm, to enhance Anti Money Laundering Protection.

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Revenue Streams

Trading commission

Charges takers 0.04% and makers 0.06% on crypto trades; spot INR trading fees range 0.03%-0.50%, P2P a fixed 0.17%, futures 0.007%-0.05% depending on level.

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Deposit and withdrawal fees

CoinDCX makes money from deposit fees, withdrawal fees, trading commission, and listing fees (no fee charged on INR deposits).

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Listing fees

Revenue also comes from fees charged to projects for listing new crypto tokens on the exchange.

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Cost Structure

Total operating expensesINR 550.2 Cr in FY25

CoinDCX's total expenses climbed 48% year-on-year to INR 550.2 Cr in FY25, up from INR 370.9 Cr in FY24.

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Employee benefit expensesINR 161.4 Cr in FY25

Employee benefit expenses declined 14% to INR 161.4 Cr in FY25 from INR 188 Cr in FY24, even as the company's overall cost base grew.

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IT expensesINR 101.1 Cr in FY25

IT expenses rose 41% to INR 101.1 Cr in FY25 from INR 71.7 Cr in FY24, the second-largest cost line after employee benefits.

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Advertising expensesINR 51 Cr in FY25 (8X YoY)

Advertising expenses jumped roughly 8X to INR 51 Cr in FY25 from INR 6.3 Cr in FY24, as the company sharply increased marketing spend.

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FAQs on CoinDCX

What is CoinDCX's business model?

CoinDCX's core value proposition centers on Simple, fast onboarding, Single-point access to 500+ markets, Insured custody (DCX Lend).

How does CoinDCX make money?

CoinDCX's cited revenue streams include Trading commission, Deposit and withdrawal fees, Listing fees.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: scroll.in · Last verified 23 Oct 2026. · Report a correction