Startup Atlas · E-commerce Management

CommerceIQ Unicorn

● Mountain View, California ● Founded 2012 ● commerceiq.ai ↗

CommerceIQ is a Retail AI / e-commerce management platform that uses machine learning and automation to help consumer brands (CPG manufacturers) optimize sales, advertising, and operations across online marketplaces such as Amazon, Walmart, Instacart and Target. The company began in 2012 as Boomerang Commerce, a dynamic pricing-optimization startup; after selling its Retail Analytics platform to Lowe's in 2019, it rebranded…

Guru Hariharan · Founder & CEO Himanshu Jain · Cofounder & Head of Products
$195.5 MnTotal funding (tracked)
4Funding rounds
21 Mar 2022Last round

CommerceIQ: Funding Rounds

Acquisitions

DateAcquirerAcquiredAmountSource
19 Jul 2022 CommerceIQ e.fundamentals Undisclosed source

Recent Signals

  • 2 Nov 2022 · ma-strategic
    CommerceIQ buys Ideoclick's customer-list assets for $475,000 out of receivership source
  • 20 May 2019 · ma-strategic
    Lowe's acquires Boomerang Commerce's Retail Analytics platform; company rebrands as CommerceIQ source

News on CommerceIQ

No coverage of CommerceIQ linked yet.

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FAQs on CommerceIQ

Who founded CommerceIQ?

CommerceIQ was founded by Guru Hariharan, Himanshu Jain in 2012.

How much funding has CommerceIQ raised?

CommerceIQ has raised $195.5 Mn across 4 tracked funding round(s), most recently on 2022-03-21. Figures are compiled from cited public sources.

Who are the investors in CommerceIQ?

Investors in CommerceIQ include SoftBank Vision Fund 2, Insight Partners, Madrona Venture Group, Shasta Ventures, Trinity Ventures.

What does CommerceIQ do?

CommerceIQ is a Retail AI / e-commerce management platform that uses machine learning and automation to help consumer brands (CPG manufacturers) optimize sales, advertising, and operations across online marketplaces such as Amazon, Walmart, Instacart and Target. The company began in 2012 as Boomerang Commerce, a…

Where is CommerceIQ headquartered?

CommerceIQ is headquartered in Mountain View, California, India.

What is CommerceIQ's business model?

CommerceIQ's core value proposition centers on Machine-learning automation to grow marketplace sales and margins, Retail AI for CPG brands to scale retail operations and win the digital shelf.

How does CommerceIQ make money?

CommerceIQ's cited revenue streams include Enterprise subscription / contract revenue, Advertising Managed Service (paid retail-media service).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: martechseries.com www.commerceiq.ai · Last verified 23 Oct 2026. · Report a correction