Startup Atlas · Agritech

CropIn

CropIn Technology Solutions Private Limited Bengaluru, Karnataka Founded 2010 cropin.com ↗
Krishna Kumar · Founder & CEO Kunal Prasad · Co-founder Chittaranjan Jena · Co-founder
$43.7 MnTotal funding (tracked)
5Funding rounds
11 Jan 2023Last round

CropIn: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Cropin Cloud

Core intelligent agriculture cloud platform.

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Cropin Intelligence

AI-powered crop and farm insights.

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Cropin Trace

Farm-to-fork traceability solution.

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Customer Segments

Food Retail

Food retail companies sourcing produce.

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CPG/FMCG

Consumer packaged goods and FMCG companies.

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Seed Manufacturing

Seed manufacturers using field intelligence.

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Development Agencies & Governments

Global development agencies and government bodies.

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Food Processing / Other Industries

Food processing companies needing traceability.

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Customer Relationships

Dedicated Customer Success & Account Management6-person team

A dedicated Customer Success team provides ongoing support, training and strategic guidance to enterprise clients, and acts as the feedback loop into product development.

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High-Touch, Sales-Assisted Engagement

Rather than self-service signup, CropIn engages prospective customers through personalized demos and dedicated regional sales leads.

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Long-Term, Trust-Based Strategic Partnerships

CropIn frames enterprise relationships as long-term, outcome-driven partnerships (e.g. co-created solutions with Walmart) built on demonstrated results rather than transactional software sales.

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Channels

Mobile & Web Applications

CropIn delivers its platform through a suite of mobile and web apps — Cropin Grow (farm monitoring/management), Cropin Connect (field-officer-to-farmer communication), and Cropin Trace (traceability) — used directly by farmers, field officers and agribusiness managers.

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Direct & Enterprise Sales (Demo-Led)

CropIn's primary go-to-market motion is a sales-assisted demo request process with region-specific sales leads (e.g. EMEA & Africa, India) rather than self-serve signup.

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Regional / Local Offices

CropIn expands and serves customers through local offices and region-specific teams rather than a purely centralized/remote sales model.

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Key Activities

Cropin Data Hub

Unifies agricultural data sources into AI-ready insights.

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Cropin Grow

Farm digitization: geotagging, records, advisories, monitoring.

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Cropin Connect

Multilingual digital tools connecting farmers, agribusinesses and field officers.

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Key Resources

Agricultural intelligence dataset (1B+ acres)

Proprietary satellite/field data and AI models built on croppable-land intelligence, underpinning all Cropin products.

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Key Partnerships

Google Cloud

Achieved Google Cloud Ready - Sustainability designation in the Google Cloud Partner Advantage Program (Feb 2025); Google is also a Series D investor.

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Walmart

AI-driven sourcing and yield-forecasting collaboration across Walmart's US and South American markets (Mar 2025).

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Wipro

Partnership to build data-driven, climate-resilient agribusiness supply chains (Jul 2025).

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Partner network (solution, alliance & technology partners)

Ecosystem of solution, strategic alliance and technology partners that co-deliver Cropin's platform to enterprises.

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Revenue Streams

Subscription / SaaS Licensing (Enterprise Accounts)$63M ARR, 185 customers (2024)

CropIn charges enterprise customers on a per-user-account (e.g. farm manager) subscription basis, billed quarterly. International accounts average roughly $50K/year (some $100-200K+), domestic Indian accounts average roughly $13K/year, and some enterprise clients pay $300K+/year.

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Data-as-a-Service for Banks & Insurers (Underwriting)~10% of revenue

CropIn generates a secondary revenue stream by selling farm-data-driven insights to banks and insurance companies for underwriting purposes.

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Grant-Funded Government & NGO Project Contracts€700,000 (EIT Food contract)

Beyond SaaS subscriptions, CropIn wins discrete grant/impact-funded contracts with development bodies for climate-resilient agriculture initiatives.

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Cost Structure

Personnel & Employee Benefits (Largest Cost Line)₹52.19 Cr in FY24 (~53% of total expenses)

Employee benefit expenses are CropIn's largest disclosed cost category, though the company trimmed them year-over-year as part of a broader cost-reduction drive toward profitability.

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Cloud Infrastructure, Software Licensing & Subscriptions₹11.32 Cr in FY24

CropIn's second-largest disclosed cost bucket is IT infrastructure and third-party software licenses/subscriptions underpinning its cloud AI platform.

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Total Operating Expenses₹98.64 Cr in FY24 (-13.51% YoY)

CropIn's overall cost base has been shrinking as part of a path-to-profitability push, with total expenses down double digits year-over-year in FY24.

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FAQs on CropIn

What is CropIn's business model?

CropIn's core value proposition centers on Cropin Cloud, Cropin Intelligence, Cropin Trace.

How does CropIn make money?

CropIn's cited revenue streams include Subscription / SaaS Licensing (Enterprise Accounts), Data-as-a-Service for Banks & Insurers (Underwriting), Grant-Funded Government & NGO Project Contracts.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.cropin.com · Last verified 7 Sep 2026. · Report a correction