cult.fit Unicorn

708 fitness centres across 77 cities as of March 31, 2026 — reported at roughly four times the scale of the next largest player, per a Redseer report cited in the DRHP coverage.

Cultpass membership gives access across company-owned centres and a large network of franchise/marketplace-partner gyms, letting cult.fit scale without owning every location.

Fitness membership funnels members into buying Cultsport gear, equipment and activewear through the same app.

Cultpass subscribers using cult.fit's network of fitness centres; 987,020 paid members for the fitness services business as of March 31, 2026.

Companies buying employee fitness memberships for staff, including live at-home fitness classes and access to doctors, therapists and nutritionists, via cult.fit for Business.

Fitness members who also purchase Cultsport activewear, equipment and gear; nearly a third of active members cross-buy products.

Members experience live, trainer-led group fitness classes both at physical centres and at home via the app — a personal-assistance relationship built around instructors rather than passive on-demand video.

cultpass Home members can work out alongside friends in the same live session, using the Energy Meter's real-time feedback to track energy scores, compete with each other, and see a post-class rank report — turning workouts into a social/community experience rather than solo exercise.

Through cult.fit for Business, corporate members get access to doctors, therapists and nutritionists alongside live at-home fitness classes — a broader personal-assistance layer for the B2B segment beyond fitness classes alone.

Central app for booking classes, managing Cultpass membership, and shopping Cultsport products.

708 centres across 77 Indian cities as of March 31, 2026.

B2B channel selling employee fitness memberships, live/home classes, and doctor/therapist/nutritionist access to corporates.

Company-operated retail outlets under subsidiary Cultsport Private Limited selling fitness equipment, activewear and gear, alongside online sales.

Running company-owned, franchise and marketplace gyms; the majority of the network (69.21% in FY26) is franchise/marketplace-operated rather than company-owned.

Product design, manufacturing sourcing and retail (EBOs + online) for fitness gear and activewear.

708 centres across 77 cities as of March 31, 2026, with the majority run by franchise/marketplace partners rather than owned outright.

Cultsport Private Limited designs and sells fitness equipment, recovery products, accessories and activewear through EBOs and online.

The majority of cult.fit's physical footprint is run by third-party franchise and marketplace partners rather than owned by the company.

cult.fit co-created branded group-class formats with Hrithik Roshan's HRX and Tiger Shroff's Prowl.

Tata Digital invested up to $75 Mn in June 2021; CureFit co-founder Mukesh Bansal simultaneously took on the role of Tata Digital president.

Membership subscriptions for gym/group-class access; Rs 889 Cr in FY25, ~73% of total revenue.

Sale of activewear, gym equipment and accessories under the Cultsport brand; Rs 326.4 Cr in FY25.

Cost of materials — inputs for Cultsport products and fitness operations — was cult.fit's single largest expense category in FY26, rising 42% year-on-year to Rs 363 crore.

Service costs, primarily payments to the trainers and fitness instructors who run cult.fit's classes, rose 37% year-on-year to Rs 356 crore in FY26 — the company's second-largest expense line.

Employee costs as a share of operating revenue fell sharply as the company scaled ahead of its IPO — from 34.97% in FY24 to 28.58% in FY25 to 17.74% in FY26 — even as absolute employee benefit expenses also declined year-on-year, aided by a drop in non-cash ESOP charges.

Beyond materials, services and staff costs, cult.fit's other overheads — including information technology, travel, advertising and miscellaneous expenses — pushed total expenses up 16% year-on-year to Rs 2,028 crore in FY26.