Startup Atlas · Fintech

Dezerv Investor

Dezerv Investments Private Limited Mumbai, Maharashtra Founded 2021 dezerv.in ↗
Sandeep Jethwani · Co-founder Vaibhav Porwal · Co-founder Sahil Contractor · Co-founder
$100 MnTotal funding (tracked)
4Funding rounds
13 Oct 2025Last round
1Tracked investments
250Team size (sourced)

Dezerv: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Daily portfolio monitoring

"We track the market's impact on your portfolio daily" versus traditional RMs busy with client acquisition.

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Rapid, automated decision-making

The platform "instantly evaluates if your portfolio needs a change" and "automatically capitalises on opportunities" versus manual delays requiring client approval.

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Transparent reporting

"Transparently reports the changes and impact to you" versus outdated, lengthy reports typical of traditional wealth managers.

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Full-stack wealth management for the whole family

Series C funds aimed at "accelerate Dezerv's transition into a full-stack wealth manager, capable of serving not just an individual but the entire family's financial needs."

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Customer Segments

High-net-worth individuals & business founders

Investment amount starting at Rs 50,000; expert-led investing platform for professionals and business founders.

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Entrepreneurs and unicorn founders (ESOP wealth)

Targets entrepreneur community including founders with ESOP-linked wealth.

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Affluent Indian investors

Positioned as "a house of investment solutions for affluent Indians," serving over 5 lakh Indian investors across 200+ cities.

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Customer Relationships

No cited public information yet.

Channels

Mobile app & digital platform

The Dezerv App has enabled over 5 lakh Indian investors to track and analyse ₹2 lakh crore in assets.

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Dedicated relationship managers / client partners

Series C funds will be used to "onboard and develop high-quality relationship managers"; plans to hire 200 additional relationship managers over the next 12 months.

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Regional offices

Serves clients in over 200 cities from five offices in Mumbai, Delhi, Bengaluru, Hyderabad and Pune.

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Key Activities

Managing client investment portfolios (PMS)

Dezerv's core activity is portfolio management for top-salaried professionals and business individuals -- actively managing their investment portfolios as a SEBI-registered portfolio manager.

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Strengthening core technology infrastructure

Dezerv is directing part of its funding to strengthen the underlying technology stack that powers its portfolio management and platform.

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Key Resources

Proprietary "One Model" investment platform

Dezerv runs its own portfolio-management technology, the "One Model" platform, which the company is expanding to cover additional asset classes such as InvITs, REITs and precious metals.

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Access to India's Account Aggregator (AA) framework

Dezerv taps India's regulated account aggregator data-sharing framework to build more personalized investment solutions for clients.

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In-house investment expert team

Dezerv's investment decisions and portfolio construction are driven by an in-house team of investment experts rather than outsourced research.

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Key Partnerships

Premji Invest

Co-lead investor across Series B and Series C rounds.

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Accel

Led Series A; co-led Series C via Accel's Global Growth Fund.

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Elevation Capital & Z47 (formerly Matrix Partners India)

Co-led the Seed round and have participated in every subsequent round through Series C.

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Revenue Streams

Portfolio Management Services (PMS)

Actively managed multi-asset investment strategies tailored to client goals; Dezerv is SEBI-registered as a Portfolio Manager (Registration no. INP000007377).

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Alternative Investment Funds (AIF)

Manages Category I, II and III AIFs including angel funds, alongside PMS and distribution assets — over ₹14,000 crore managed across these.

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Mutual fund & product distribution

Operates a dedicated distribution entity (Dezerv Distribution Services) alongside AMFI-licensed mutual fund distribution.

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Cost Structure

Employee benefit expenses -- largest cost lineRs 63.34 cr, ~63% of FY24 costs

Employee benefit expenses are Dezerv's single largest cost item, surging 113.6% year-on-year to Rs 63.34 crore in FY24 and making up roughly 63% of total expenses that year.

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Marketing & advertising spendRs 18.48 cr in FY24

Marketing investment more than tripled year-on-year to Rs 18.48 crore in FY24 as Dezerv pushed customer acquisition.

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Total operating expensesRs 100.84 cr in FY24, +108.3% YoY

Total expenses climbed 108.3% to Rs 100.84 crore in FY24 (from Rs 48.42 crore in FY23); the cost base that year also included legal expenses of Rs 4.13 crore.

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FY25 cost escalation across employee, marketing & software linesRs 178 cr total expenses in FY25

Costs kept rising in FY25: employee benefit expenses grew 76% to Rs 111 crore (62% of total costs), advertising/marketing rose 67% to Rs 30 crore, and software expenses jumped 220% to Rs 8 crore, taking total expenses to Rs 178 crore.

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FAQs on Dezerv

What is Dezerv's business model?

Dezerv's core value proposition centers on Daily portfolio monitoring, Rapid, automated decision-making, Transparent reporting, Full-stack wealth management for the whole family.

How does Dezerv make money?

Dezerv's cited revenue streams include Portfolio Management Services (PMS), Alternative Investment Funds (AIF), Mutual fund & product distribution.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.dezerv.in · Last verified 7 Sep 2026. · Report a correction