EatClub Brands Soonicorn
EatClub Brands: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Customer Segments
Customers ordering from EatClub's portfolio of cloud-kitchen food brands across five Indian cities.
sourceCustomer Relationships
EatClub retains customers through a free-to-join membership tier on its app — members get a flat 30% discount on every order with no minimum-order conditions.
sourceThe app provides end-to-end order tracking from payment confirmation through delivery, backed by a live chat channel to customer support executives for help.
sourceEatClub shows customer-submitted ratings for each restaurant/brand in-app, using social proof from other diners to help customers decide what to order.
sourceKey Activities
Key Resources
Key Partnerships
Lead investor across EatClub's Series D (2021) and 2025 growth round.
sourceRevenue Streams
EatClub's core revenue stream is consumer food sales — orders for its owned, delivery-first brands (including Box8 and Mojo Pizza) prepared and fulfilled from its own cloud kitchens under an asset-light operating model.
sourceRevenue from EatClub's D2C cloud-kitchen brand portfolio continued to scale, growing from ₹515.5 Cr in FY24 to ₹749.5 Cr in FY25.
sourceCost Structure
FAQs on EatClub Brands
What is EatClub Brands's business model?
EatClub Brands's core value proposition centers on Tech-first, full-stack cloud kitchen model, End-to-end control for consistent quality, Discounted, zero-fee ordering via EatClub App.
How does EatClub Brands make money?
EatClub Brands's cited revenue streams include Direct food sales across owned multi-brand cloud-kitchen portfolio, Portfolio revenue scaled 45% YoY to ₹749.5 Cr in FY25.