EloElo

Creators host participative games inside live shows to build engagement and deeper fan bonds.

Combines traditional social/party games with creator-led live streaming to tap the creator economy.

Brings culturally familiar formats like tambola, antakshari and musical chairs into live interactive formats.

Targets India's next generation of internet users across creator-led livestreaming, micro dramas, audio communities and social engagement.

50% of the platform's users are female, unusual for Indian gaming/live-streaming apps.

Strong adoption from smaller Indian cities, driving multi-language expansion.

Founder framing: the platform is built for creators to form authentic, direct relationships with fans through interactive live experiences.

App operates across eight Indian languages, combining live streaming, gaming and social engagement.

Forges partnerships with creators and builds monetization/engagement tools for them.

Expanded beyond live gaming into serialized short-form micro-drama content via a new app, StoryTV, launched June 2025.

EloElo's founders, CEO Saurabh Pandey and co-founder Akshay Dubey, are both ex-Flipkart executives who lead product, tech and content strategy.

A base of over 20,000 live-streaming creators and hosts supplies content and games on the platform, a core resource driving engagement for its 90 million+ users.

EloElo's core built asset is its own technology platform spanning live-streaming, micro-dramas, audio communities and social games as one integrated product suite.

EloElo's $13 million Series A was co-led by KB Investments and Kalaari Capital, with existing investors Waterbridge Ventures and Lumikai Fund also participating.

EloElo's $22 million pre-Series B round was co-led by Courtside Ventures and Griffin Gaming Partners, with MIXI Inc, Waterbridge Ventures, Lumikai Fund, Kalaari Capital, Convivialité Ventures and Rocket Capital also participating.

EloElo's $13.5 million Series B round was led by Play Ventures, with continued backing from Kalaari Capital, MIXI Investments, Gameskraft Technologies, Griffin Gaming Partners, Waterbridge Ventures, Courtside Ventures and Rocket Capital.

Kalaari Capital invested in EloElo's Series A, pre-Series B and Series B rounds; the firm's own portfolio page describes a hands-on relationship with the founders.

Creators monetize live streams through in-app micropayments and virtual gifting from fans.

In-app purchases are the platform's sole source of operating revenue as of FY25.

Ad/promo spend is the largest expense line, roughly a third to two-fifths of total costs.

Payouts to content creators are a fast-growing cost line as the platform leans into content-led growth.