Equal
Equal: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Equal is an identity verification aggregator which helps businesses streamline KYC. It helps in fraud prevention and regulatory compliance through integration with over 50 ID databases and 4,000 API providers.
sourceEqual AI is creating an assistant that can receive calls on your behalf, gather information, and tell you why someone is calling.
sourceUpstox co-founder and CEO Ravi Kumar, an early customer, on why he doesn't build the tech in-house.
sourceCustomer Segments
Founded in 2022 as a data-sharing and identity infrastructure company, Equal quickly emerged as one of India's leading identity and consent-driven data-sharing platforms, serving over 350 enterprise customers across banking, lending, insurance, telecom and digital platforms.
sourceThe startup has added more than 350 customers, including State Bank of India, HDFC Bank, ICICI Bank, Reliance Jio, Airtel, Uber, and Zoom.
sourceThe Equal AI call-screening app is currently available on Android; since its launch it has grown to more than a million monthly active users and over 300,000 daily active users.
sourceCustomer Relationships
Businesses do not self-signup for Equal's identity verification API; a named account manager issues business credentials and works with the client to set up their integration (Exchange Application) and verification journey.
sourceEqual pairs enterprise clients with a dedicated Client Success Team that supports implementation and ongoing optimization of its verification/BGV products to help maximize ROI.
sourceThe Equal AI consumer app is a self-service, automated relationship: the AI assistant screens declined calls on the user's behalf, with an optional one-tap takeover if the user wants to join the call directly.
sourceChannels
The app is currently available on Android...The startup said it is also working on an iOS version of the app and a paid subscription tier with more features.
sourceBusinesses integrate directly with Equal's aggregation layer across ID databases and API providers to streamline KYC, fraud prevention, and regulatory compliance.
sourceKey Activities
Helps businesses streamline know-your-customer (KYC) requirements, fraud prevention, and regulatory compliance by integrating more than 50 identity databases and thousands of API providers.
sourceThe app screens the call and displays the reason someone is calling you.
sourceKey Resources
Access to 50+ identity databases and 4,000+ API providers, processing over 1 billion transactions annually with KYC success rates of 97%.
sourceSpeech recognition, ASR, and speech generation models with a proprietary orchestration layer, built for code-mixed Indian languages.
sourceKey Partnerships
Equal invested an undisclosed amount in account aggregator platform OneMoney to enhance its offerings by combining secure, consent-driven financial data sharing with core identity verification services.
sourceRevenue Streams
Alongside an iOS version, the company is developing a paid subscription tier with additional features for the Equal AI consumer app.
sourceCost Structure
FAQs on Equal
What is Equal's business model?
Equal's core value proposition centers on Identity verification aggregator for KYC compliance, AI call-screening assistant for consumers, High-uptime API aggregation cited by customers.
How does Equal make money?
Equal's cited revenue streams include Planned consumer subscription tier (not yet launched).