Startup Atlas · Consumer AI

Equal

Equal Identity Private Limited Hyderabad, Telangana Founded 2022 equal.in ↗
Keshav Reddy · Founder Rajeev Ranjan · Co-founder
$40 MnTotal funding (tracked)
2Funding rounds
24 Jun 2026Last round

Equal: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Identity verification aggregator for KYC compliance

Equal is an identity verification aggregator which helps businesses streamline KYC. It helps in fraud prevention and regulatory compliance through integration with over 50 ID databases and 4,000 API providers.

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AI call-screening assistant for consumers

Equal AI is creating an assistant that can receive calls on your behalf, gather information, and tell you why someone is calling.

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High-uptime API aggregation cited by customers

Upstox co-founder and CEO Ravi Kumar, an early customer, on why he doesn't build the tech in-house.

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Customer Segments

Enterprise BFSI, telecom & digital platforms350+ enterprise customers

Founded in 2022 as a data-sharing and identity infrastructure company, Equal quickly emerged as one of India's leading identity and consent-driven data-sharing platforms, serving over 350 enterprise customers across banking, lending, insurance, telecom and digital platforms.

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Marquee enterprise clients

The startup has added more than 350 customers, including State Bank of India, HDFC Bank, ICICI Bank, Reliance Jio, Airtel, Uber, and Zoom.

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Consumer smartphone users (Equal AI app)1M+ monthly active users

The Equal AI call-screening app is currently available on Android; since its launch it has grown to more than a million monthly active users and over 300,000 daily active users.

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Customer Relationships

Account manager-driven enterprise onboarding

Businesses do not self-signup for Equal's identity verification API; a named account manager issues business credentials and works with the client to set up their integration (Exchange Application) and verification journey.

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Managed Support & Client Success Team

Equal pairs enterprise clients with a dedicated Client Success Team that supports implementation and ongoing optimization of its verification/BGV products to help maximize ROI.

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Automated self-service AI assistant (consumer app)

The Equal AI consumer app is a self-service, automated relationship: the AI assistant screens declined calls on the user's behalf, with an optional one-tap takeover if the user wants to join the call directly.

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Channels

Equal AI Android app (iOS in progress)

The app is currently available on Android...The startup said it is also working on an iOS version of the app and a paid subscription tier with more features.

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Enterprise API integrations

Businesses integrate directly with Equal's aggregation layer across ID databases and API providers to streamline KYC, fraud prevention, and regulatory compliance.

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Key Activities

KYC verification, fraud prevention & regulatory compliance for enterprises

Helps businesses streamline know-your-customer (KYC) requirements, fraud prevention, and regulatory compliance by integrating more than 50 identity databases and thousands of API providers.

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AI call screening & conversational intelligence

The app screens the call and displays the reason someone is calling you.

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Key Resources

50+ ID databases & 4,000+ API integrations50+ databases / 4,000+ APIs / 97% success rate

Access to 50+ identity databases and 4,000+ API providers, processing over 1 billion transactions annually with KYC success rates of 97%.

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In-house AI voice/orchestration stack

Speech recognition, ASR, and speech generation models with a proprietary orchestration layer, built for code-mixed Indian languages.

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Key Partnerships

OneMoney (account aggregator)

Equal invested an undisclosed amount in account aggregator platform OneMoney to enhance its offerings by combining secure, consent-driven financial data sharing with core identity verification services.

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Revenue Streams

Planned consumer subscription tier (not yet launched)Planned, not yet launched

Alongside an iOS version, the company is developing a paid subscription tier with additional features for the Equal AI consumer app.

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Cost Structure

No cited public information yet.

FAQs on Equal

What is Equal's business model?

Equal's core value proposition centers on Identity verification aggregator for KYC compliance, AI call-screening assistant for consumers, High-uptime API aggregation cited by customers.

How does Equal make money?

Equal's cited revenue streams include Planned consumer subscription tier (not yet launched).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: inc42.com · Last verified 5 Sep 2026. · Report a correction