ET Money Acquired
ET Money: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Positions itself as a mobile-first, paperless platform that makes investing simple for beginners, reducing the anxiety/complexity users associate with money.
sourceLets users buy and sell direct (commission-free) mutual funds through the app.
sourceCustomer Segments
Everyday Indian consumers investing in mutual funds, SIPs, insurance and savings products via a mobile app, distinct from 360 One's existing HNI/UHNI clientele.
sourceA smaller base of clients who pay for ET Money Genius, its premium advisory/portfolio membership.
sourceCustomer Relationships
Channels
Primary channel; over 5 million Google Play downloads as of April 2022. App tracks spending via SMS-based transaction data.
sourceKey Activities
Key Resources
Key Partnerships
Tied up with financial-services companies and banks to offer mutual funds, insurance and other products, including the Reliance Mutual Fund-powered "SmartDeposit" savings feature.
sourceOperated as a Times Internet-owned fintech brand from its 2014 Moneysights acquisition until the 360 ONE WAM sale in June 2024.
sourceRevenue Streams
Premium membership offering personalised investing/portfolio advice, launched January 2022; identified by analysts as the main revenue driver.
sourceET Money Genius/Banayantree Services distributes fixed deposits, NPS, insurance and peer-to-peer lending products.
sourceCost Structure
FAQs on ET Money
What is ET Money's business model?
ET Money's core value proposition centers on Simplify the financial journey of retail consumers, Zero-commission direct mutual funds.
How does ET Money make money?
ET Money's cited revenue streams include Advisory/subscription fees (ET Money Genius), Distribution of financial products (FDs, NPS, insurance, P2P lending).