Startup Atlas · Agritech

Farmagain

Farmagain Agro Private Limited ● Coimbatore, Tamil Nadu ● Founded 2013 ● farmagain.co ↗

Benjamin Raja · Founder & CEO Edna Myrtle Rupavathi Benjamin · Co-Founder Kamalies John Christopher · Director (joined 2016) Adithyan Asokan · Co-Founder (Farmagain SEA / Indonesia)

UndisclosedTotal funding (tracked)

3Funding rounds

18 Apr 2024Last round

Farmagain: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

AI-IoT precision farming platform (GroTron)

Automates irrigation, fertigation, and climate control across open, polyhouse, and vertical farms.

source

Up to 70% water savings70% water reduction source

Dramatic yield gains5 to 100+ tons/acre (tomato) source

Customer Segments

Open-farm, polyhouse, greenhouse, and indoor/vertical farmers in India source

International commercial farms (Indonesia, Saudi Arabia) source

Customer Relationships

End-to-end farm support source

Dedicated agronomy support source

Channels

Grotron mobile application source

Web / mobile / TV app monitoring source

Direct, on-ground farmer engagement source

Key Activities

Farm assessment & irrigation infrastructure design (IRICAD) source

AI-driven irrigation and fertigation automation source

Key Resources

Patented GroTron technology source

10,000+ deployed IoT devices across 950+ farms source

Key Partnerships

Satellite imagery providers (NASA, Sentinel, Insight2) source

Revenue Streams

GroTron platform sales (₹3 lakh–₹25 lakh per farm) source

Turnkey farm projects source

International subscription services (Indonesia, Saudi Arabia) source

Cost Structure

No cited public information yet.

FAQs on Farmagain

What is Farmagain's business model?

Farmagain's core value proposition centers on AI-IoT precision farming platform (GroTron), Up to 70% water savings, Dramatic yield gains.

How does Farmagain make money?

Farmagain's cited revenue streams include GroTron platform sales (₹3 lakh–₹25 lakh per farm), Turnkey farm projects, International subscription services (Indonesia, Saudi Arabia).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: tracxn.com www.indiafilings.com navjeevanexpress.com · Last verified 7 Sep 2026. · Report a correction