Startup Atlas · Consumer Lending

Fibe

EarlySalary Services Private Limited Pune, Maharashtra Founded 2015 fibe.in ↗
Akshay Mehrotra · Co-founder, Managing Director & Group CEO Ashish Goyal · Co-founder, Chairperson, Executive Director & Group CFO
$266.2 MnTotal funding (tracked)
7Funding rounds
9 Dec 2025Last round

Fibe: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Instant, accessible credit up to Rs 5 lakh

Fibe provides accessible financial lending solutions up to Rs. 5 lakhs to working professionals.

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Salary-advance style short-term loans, fast disbursal

Loan amounts from Rs 8,000 to 2 lakh with repayment periods from 7 days to one month; the company claimed 70% of loans are given in under 10 minutes.

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Customer Segments

Young salaried professionals

Fibe's Series D press release describes the company as India's largest consumer lending fintech providing accessible financial lending solutions to working professionals, with a customer-first approach to providing credit to young middle-income Indians.

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Aspirational tech-savvy Indian consumers3.3M+ customers served

Fibe describes itself as a one-stop financial solution fueling the aspirations of the young, tech-savvy Indian.

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Customer Relationships

Multi-channel customer support with published response times24-48 hr response

Fibe provides phone, email, and postal customer support with published office hours (Monday-Friday 9am-7pm, Saturday 10am-7pm) and a stated response commitment of 24-48 hours.

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Structured grievance redressal with Nodal Officer escalation7 working days

Complaints raised by phone, email, or mail are targeted for resolution within 7 working days; if unresolved, customers can escalate to a named Nodal Officer who commits to a 5-day resolution, with final escalation available via the RBI's SACHET portal.

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Self-service digital financial-planning tools

Beyond the loan application itself, Fibe offers self-service tools -- an EMI calculator, a free credit score checker, and an eligibility calculator -- letting customers evaluate borrowing options on their own before applying.

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Channels

Mobile app

Digital-first, mobile app-based lending platform; Fibe's app has recorded 46+ million downloads as of the company's disclosed metrics.

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Key Activities

AI/ML-driven underwriting and risk assessment

Artificial intelligence, machine learning, and data science drive efficiency across customer onboarding, risk management, underwriting, and fraud prevention.

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Key Resources

Regulatory and data-security certifications

Fibe holds ISO/IEC 27001 certification for its lending-related services, is PCI DSS compliant for its app-based journey, is SOC 2 certified, and is a member of FACE (an industry fair-practice association).

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Licensed lending entity: Earlysalary Services Private Limited

Fibe operates through Earlysalary Services Private Limited, a wholly-owned subsidiary licensed to use the FIBE trademark from its owner, Social Worth Technologies Limited; Earlysalary Services is the entity that actually extends credit to customers.

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Leadership team

Fibe's leadership includes Akshay Mehrotra as Managing Director and Group CEO, and Ashish Sohan Goyal as Chairperson, Executive Director and Group Chief Financial Officer.

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Key Partnerships

Axis Bank (credit cards)

Fibe's product suite includes credit cards offered in partnership with Axis Bank.

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Narayana Health (CareNow PayLater)

Fibe entered a strategic partnership with Narayana Health, announced January 16, 2023, to offer CareNow PayLater medical expense loans of up to Rs 10 lakh for elective and non-elective treatments.

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Revenue Streams

Interest income on loans

Interest on loans is Fibe's largest revenue line, crossing Rs 1,000 crore in FY25 (over 80% of operating revenue), per Entrackr's FY25 financial report.

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Guarantee premium income

Guarantee premium income reached Rs 104 crore in FY25, up 83% year-on-year, per Entrackr's FY25 financial report.

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Cost Structure

Total expenses reached Rs 1,112 crore in FY25Rs 1,112 Cr FY25

Fibe's overall expenses rose to Rs 1,112 crore in FY25 from Rs 706 crore in FY24, per Entrackr's analysis of its FY25 financial filings.

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Finance cost is the largest expense line62% of total expenditure

Finance cost -- including loan write-offs and losses on guarantees -- was Fibe's single largest expense category in FY25 at Rs 691 crore (over 62% of total expenditure), up 85% year-on-year from Rs 373 crore in FY24; this included Rs 257 crore of loan write-offs and Rs 207 crore of loss on guarantees.

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Advertising and promotional spendRs 128 Cr FY25

Advertising and promotional expenses were another major cost centre for Fibe, at Rs 128 crore in FY25.

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Employee benefit expensesRs 111 Cr FY25

Employee benefit expenses rose 34% year-on-year to Rs 111 crore in FY25, including Rs 9.2 crore of ESOP expenses, and accounted for under 10% of Fibe's total costs.

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FAQs on Fibe

What is Fibe's business model?

Fibe's core value proposition centers on Instant, accessible credit up to Rs 5 lakh, Salary-advance style short-term loans, fast disbursal.

How does Fibe make money?

Fibe's cited revenue streams include Interest income on loans, Guarantee premium income.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.fibe.in · Last verified 7 Sep 2026. · Report a correction