FieldAssist

Powering Your RTM Growth with AI-Led Sales and Distribution - Making your business future-ready with Real-Time AI Intelligence - so every beat, outlet, and decision drives measurable impact.

FieldAssist is recognized as a global leader in sales force automation (SFA) and distributor management system (DMS) solutions, widely trusted by national and international CPG & FMCG brands for their future-readiness.

Client-side data showcases a 13-25% improvement in outlet coverage, a 4-12% increase in demand surge over 2 months, a 21% increase in productive calls, a daily time saving of 30 minutes per representative, and a 25-35% increase in planogram compliance.

32+ Countries, 8.9mn Outlets, 190K Users, 75K Distributors, $23.6bn GMV Tracked.

While our core strength lies in FMCG and CPG, our platform is equally relevant for Dairy and Beverages, Personal Care and Cosmetics, Agro & Seeds, Stationery, Apparel, and Packaged Foods.

Control van sales, inventory aging, and territory performance with integrated sales and distribution intelligence.

Accelerate outlet expansion and optimize beat coverage with SFA built for high-margin, high-SKU, multi-channel distribution.

Digitize distributor workflows and enable real-time inventory visibility with a connected DMS and intelligent field execution platform.

Listed as served industries alongside FMCG, Consumer Durables, Cosmetics, Footwear and Apparel & Innerwear on FieldAssist's Industry navigation.

"It's been great working with FieldAssist. Their solutions helped us grow our top line by 6%. We're excited to take this partnership global and amplify our impact." - Kajal Bhaumik, Sr. Sales Automation Manager, Nivea.

"Partnering with FieldAssist has helped us bring greater discipline and agility into our sales and distribution network. By simplifying execution, we were able to reach more markets and serve retailers better consistently." - Jignesh Yagnik, GM-IT, AWL.

"We are delighted with FieldAssist's service, which played a crucial role in our project's swift, successful launch." - Rohit Rajasekharan, CTA and Executive Committee Member, Pearl Dairy.

"What I can say in all honesty is that FieldAssist engaged us the most; the one that truly listened. They really came in as a partner that helped us co-create." - Jhonny Racoma, General Manager, Mars Petcare.

"We are glad that we decided to go with FieldAssist as our strategic technology partner." - Abhishek Pandey, Senior General Manager, SAR.

Homepage and product pages are built around "Take a Demo" / "Request Demo" calls-to-action for enterprise buyers.

Resources hub includes Case Studies, Blogs, eBooks, Whitepapers, a "What the FMCG?" content series, Webinars and Events.

Published client case studies and testimonials (e.g. Nivea, Adani Wilmar/AWL, Pearl Dairy, Mars Petcare, SAR) used as a channel to reach prospective CPG clients.

Locations listed: Corporate HQ (Gurugram, India), Africa, Indonesia.

According to the company, the latest [SIDBI] proceeds will be used in research and development to strengthen its artificial intelligence and machine learning offerings.

FieldAssist, with AI led modern solutions, made its impact into Africa, the Middle East, and Southeast Asia - enabling brand to break stereotypes and bring operational excellence.

With 3i-Powered FAi, Command Every Layer of your RTM - Unify every data point across field, distributor, and retail networks into one intelligent flow (Information, Insight, Impact layers).

In-house built modules including Insight Analytics Studio, Pulse AI (Co-Pilot), NOVA Perfect Store, Route Optimization Software, IRIS (Image Recognition), ARS (Auto Replenishment System), and FAi DMS Agent.

Three named plans - Starter ("Digitisation and standardisation of field sales and distribution execution"), Business ("Data-driven optimization, compliance, and performance control"), and Enterprise AI ("AI-driven decision support and automation for complex operations") - each gated behind "Request Pricing" / "Talk to an Expert", i.e. custom/undisclosed pricing rather than public list prices.