Fisdom Acquired

Fisdom's stated aim is to make investing as simple, accessible, and trustworthy as possible, addressing jargon, mis-selling and complex KYC pain points.

All-inclusive investment suite covering mutual funds, stocks, IPOs, ETFs, SIPs, NPS, insurance, tax filing and retirement planning in one app.

Fisdom states it was the first company in India to completely digitize account opening and KYC process.

Core DIY platform serves the mass-affluent and affluent segment of customers investing in mutual funds, stocks, insurance, tax filing.

Served via Private Wealth / Portfolio Management Services with a dedicated personal wealth manager.

Fisdom runs the wealth-tech business inside partner banks' apps, reaching customers of 15 national and regional banks.

Fisdom states customer support is not just the job of the customer support team but of every individual in the firm.

Private Wealth customers get access to a personal wealth manager.

Fisdom works deeply with 15 national and regional banks, running their wealth-tech business inside the banks' own mobile banking apps.

Customers also access Fisdom directly via its own mobile app (com.finwizard.fisdom) and website fisdom.com.

Fisdom built and operates a digital investment platform spanning mutual funds, stocks, bonds, ETFs and smallcase offerings, including its own payment gateway for processing mutual fund transactions on the BSE platform and digitized NPS (pension fund) access.

Beyond its original mutual-fund product launched in 2016, Fisdom expanded its activities to include insurance distribution, tax-filing services and stock broking.

Fisdom Wealth operates a dedicated wealth-management/PMS practice for HNI and affluent families, staffed by wealth managers across dozens of Indian cities, advising on equity, debt, alternative investments and insurance.

Fisdom runs the OnePercent Academy, an education initiative covering investment strategies and stock-market basics, and publishes a weekly investing newsletter called 'The Signal'.

Finwizard Technology Private Limited is a member of NSE (Member code 90228) and BSE (Member code 6696), SEBI Registration No. INZ000209036, plus IRDAI Corporate Agent license CA0505.

Fisdom states it has a 500+ employee team.

Fisdom runs the wealth-tech business for 15 national and regional banks.

Fisdom's homepage lists Indian Bank, PNB, Union Bank, and Bank of Maharashtra among its partner banks.

PayU led multiple funding rounds in Fisdom (2019 $11M, 2020 $7M, 2022 $14M, 2024 $5M) as its largest institutional backer.

Fisdom earns brokerage on stock-market trades: a flat ₹20 per executed order for equity delivery, intraday, futures & options and currency derivatives under its self-directed DIY plan, or a percentage-based rate (e.g. 0.30% on delivery, 0.03% on intraday/futures) under its relationship-manager-assisted Classic plan.

Beyond brokerage, Fisdom earns interest on Margin Trade Funding (MTF), plus a one-time account-opening fee, annual demat maintenance charges from year two, and per-order charges for call-and-trade support, RMS auto square-off and payment-gateway use.

Fisdom Wealth's Portfolio Management Service for HNI clients charges a low, performance-based fee rather than a flat rate, so Fisdom's earnings on this book rise and fall with client portfolio performance.