FlexiLoans
FlexiLoans: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
The whole borrowing journey for a small MSME is completely digital, with technologically aided guidance and loans approved within 48 hours.
sourceFlexiLoans provides accessible and tailored financial solutions to underserved MSMEs with 100% digital sourcing and zero branches.
sourceCustomer Segments
FlexiLoans empowers MSMEs that traditional institutional channels reject; 66% of its customers are in smaller towns.
sourceOver 80% of loan proposals from SMEs are rejected by institutional lending channels due to inadequate financial history or collateral.
sourceCustomer Relationships
Roughly half of FlexiLoans' customers take multiple loans from the platform over time, while over half of borrowers are first-time business-loan takers.
sourceChannels
FlexiLoans is a leader in the Ecosystem embedded finance market, with access to 10 Mn+ SMEs via 150+ partners such as PaisaBazaar, PhonePe, PayTM, Amazon and Flipkart.
sourceDigital marketing channels bring 4mn+ leads per month for FlexiLoans.
sourceFlexiLoans integrated its lending platform into Amazon's Lending marketplace via API, letting sellers apply for and manage FlexiLoans financing directly from the Amazon seller dashboard.
sourceKey Activities
FlexiLoans' proprietary technology runs the entire loan lifecycle online — borrower application, data gathering, credit decisioning and scoring, loan funding, customer servicing, regulatory compliance and fraud detection — with no physical branches.
sourceA dedicated ~100-person team plus in-house machine-learning models process hundreds of documents within seconds and generate real-time credit decisions, using 20+ proprietary data-science assets and algorithms spanning the loan lifecycle to price unsecured MSME loans other lenders reject.
sourceFlexiLoans built and operates Bi-Frost, an API-based integration layer that connects it to partner banks and NBFCs within weeks so loans can be co-funded, achieving a high partner approval rate and onboarding multiple financial institutions onto the platform.
sourceKey Resources
FlexiLoans leverages alternative data sources for underwriting; through its own books and integrations with 20+ lenders via its in-house tech platform, it designs customised credit products.
sourceKey Partnerships
FlexiLoans extended its partnership with Amazon.in through API integration of its lending platform into the Amazon Lending marketplace, so businesses can manage FlexiLoans financing from the Amazon seller dashboard.
sourceFlexiLoans has strategic partnerships with e-commerce platforms, payments tech, foodtech and other merchant ecosystems, and integrates with 20+ lenders via its in-house tech platform.
sourceFlexiLoans acquired Mumbai-based supply chain financing platform CreditPeriod to strengthen its supply-chain-finance vertical using ERP-integrated underwriting.
sourceRevenue Streams
Cost Structure
As an RBI-registered NBFC, FlexiLoans' core structural cost is its weighted average cost of funds, drawn from bank lines, NBFC credit lines and non-convertible debentures, plus un-allocable overheads and business-specific operating costs — all of which feed directly into how it prices loans.
sourceCredit costs (loan losses and provisioning against its unsecured MSME book) are a key variable cost line; the company has kept this ratio below the industry average, which management credits as central to its return to profitability.
sourceFAQs on FlexiLoans
What is FlexiLoans's business model?
FlexiLoans's core value proposition centers on Fully digital, collateral-free lending journey, 100% digital sourcing, zero branches.
How does FlexiLoans make money?
FlexiLoans's cited revenue streams include Term loans, Supply chain finance.