Flipkart Investor Acquired

Started as an online bookstore and expanded into a full-category ecommerce marketplace.

Flipkart's marketplace model depends on a large base of independent sellers who list inventory and fulfill orders through the platform.

General consumers buying across books, electronics, fashion, home essentials, groceries and lifestyle products, reflecting Flipkart's expansion beyond its original books-only catalog.

Through Flipkart Wholesale, small neighborhood kirana stores and micro/small/medium enterprises source grocery, general merchandise and fashion products in bulk.

Flipkart's Shopsy platform reaches value-conscious, often first-time online shoppers in smaller Indian cities and towns with low-priced products.

An earned loyalty program with Silver and Gold tiers based on transaction history, offering SuperCoins, early sale access, bank offers and a Netflix Mobile subscription to repeat shoppers.

A rewards currency earned across Flipkart and partner platforms and redeemable for discounts, extending the relationship beyond single transactions into an everyday rewards habit.

Customers can reach a support agent via chat, phone call or email from a single help center screen on the app and website.

Direct-to-consumer ecommerce site/app spanning mobiles, electronics, appliances, clothing and more.

Operating a separate digital wholesale marketplace launched in 2020 that supplies kiranas and MSMEs directly.

Operating a 10-minute quick-commerce delivery service, entering the instant-delivery segment of Indian e-commerce in 2024.

Running warehousing, last-mile delivery and returns processing through the Ekart network, both for Flipkart's own marketplace and as a paid service to other e-commerce players.

Organizing major periodic sale events tied to its anniversary and the festive season to drive traffic and transaction volume.

In-house logistics arm; also offered as a service to other ecommerce players.

Walmart holds a controlling stake in Flipkart, acquired in 2018, providing capital and retail/supply-chain expertise.

PhonePe partnered with Flipkart to enable contactless QR-code UPI payments for Flipkart's cash-on-delivery orders.

Google invested in Flipkart as part of the company's strategic capital raise.

Fees charged to sellers for listing and transacting on the Flipkart marketplace; this is Flipkart Internet's largest revenue segment, more than doubling year-on-year in FY25.

Revenue from sellers and brands paying for sponsored listings and promotional placements on the platform.

Fees earned for warehousing, shipping and fulfillment services provided to sellers and other e-commerce players via the Ekart logistics arm.

Cost of warehousing, shipping and delivery is Flipkart Internet's single largest expense line.

Customer acquisition and promotional marketing costs, which rose sharply in FY25 amid competitive intensity.

Salaries, wages and other staff-related costs across Flipkart Internet's workforce.

Fees paid for payment processing and collection on customer transactions.