Startup Atlas · Fintech

Go Digit General Insurance Listed

Go Digit General Insurance Limited Bengaluru, Karnataka Founded 2016 godigit.com ↗
Kamesh Goyal · Founder & Chairman
$786.69 MnTotal funding (tracked)
8Funding rounds
15 May 2024Last round
4,534Team size (sourced)

Go Digit General Insurance: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Simple, transparent insurance

Digit's stated mission is to make insurance simple and transparent rather than just simple-looking, with easy-to-understand policies and streamlined claims.

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Totally paperless, digital-first experience

Policies are bought, administered and claims processed completely online via the website and Digit App, positioned as 'Super-Simple Claims' and 'Totally Paperless'.

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Customer Segments

Retail individual customers

Consumers buying motor (car, two-wheeler), health, travel, and home insurance directly online.

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Business/commercial customers

Businesses purchasing workmen compensation, contractors all risk, plant & machinery, D&O liability, professional indemnity, and marine cargo insurance.

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Mass retail base

Digit states it is 'Trusted by 7 Crore+ Indians' (70 million+ customers).

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Customer Relationships

Self-service digital app and website

Customers manage policies and claims via the Digit App and website; the app is rated 4.8/5 on Google Play with 37K+ reviews and 7K+ reviews on the App Store.

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24/7 claims support

Digit advertises '24X7 Support, Anytime, Anywhere!' across motor, health, travel and grievance claims contact channels.

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Channels

Website and Digit App

Direct-to-consumer digital channel where customers buy, administer policies and file claims entirely online.

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Agent/partner network

Digit states '80000+ Partners have joined Digit' as Individual Agents, POSPs, Corporate Agents, Brokers, and Web Aggregators.

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Key Activities

Digital underwriting and policy issuance

Direct-to-consumer underwriting across motor, health, travel, property and commercial lines via online/app-based purchase flows, cutting out traditional agent-heavy distribution costs.

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Claims processing and settlement

End-to-end digital claims handling across motor, health, travel and grievance channels with 24/7 support.

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Key Resources

IRDAI general insurance license (Registration No. 158)Reg. No. 158

Digit operates as a fully licensed general insurer under India's Insurance Regulatory and Development Authority, registered since 20 September 2017 — the core regulatory asset without which it cannot underwrite or sell insurance.

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Cloud-native, in-house technology platform

Digit built its core policy, underwriting and claims systems entirely on the cloud from inception with no legacy infrastructure to migrate, and treats this technology stack as the operational backbone of the company rather than a customer-facing add-on.

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AI, machine learning and image-recognition claims technology

Proprietary automation such as auto-detecting delayed flights to trigger a claims SMS, plus AI/ML and image-recognition tools for damage assessment, underpin Digit's straight-through claims processing.

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Investment portfolio / Assets Under ManagementAUM ₹22,922 Cr

Digit's invested assets — built from premium float and shareholder capital — give it the financial base that backs its solvency requirements and generates investment income alongside underwriting profit.

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Founder and leadership team's insurance industry experience35+ years experience

Founder-chairman Kamesh Goyal started Digit at age 50 after more than 35 years in the industry, including leading Bajaj Allianz's general and life insurance businesses — deep sector expertise that underpins Digit's underwriting and regulatory relationships.

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Key Partnerships

Fairfax Financial Holdingsslightly more than 45% stake in the parent entity

Canadian billionaire Prem Watsa's Fairfax Financial Holdings is Digit's largest strategic backer, investing in the company's earliest rounds (2017, 2018) and remaining promoter/major shareholder through IPO.

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Agent, POSP, broker and web-aggregator network

Over 80,000 partners (individual agents, POSPs, corporate agents, brokers, web aggregators) distribute Digit's products alongside its direct digital channel.

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Revenue Streams

Motor insurance premiums39% of FY24 GWP (third-party motor)

Car, two-wheeler and commercial vehicle insurance; third-party motor insurance was the largest contributor to FY24 GWP at 39%, followed by own-damage motor at 22%.

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Health, travel and personal accident premiums

Health, OPD, super top-up, travel and personal accident insurance products contributed to sharp GWP growth in FY24.

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Property, marine and business insurance premiums

Home/property, fire, burglary, marine cargo, D&O, workmen compensation and other commercial insurance lines.

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Investment income

Income earned from investments, e.g. ₹726 crore in FY23.

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Cost Structure

Claims paid — largest single cost line₹3,338 Cr in FY24 (+93% YoY)

Claims payouts are Digit's biggest expense category and grew fastest of all major cost lines as the book scaled: ₹3,338 crore in FY24, up 93% from ₹1,734 crore in FY23.

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Combined ratio of ~109% (claims + commission + operating expense)~109% (9M FY24)

Digit's combined ratio — the standard insurance-industry measure aggregating claims paid, commission and operating expenses against premium — stood at around 109% for 9M FY24, higher (i.e. less cost-efficient) than listed peers ICICI Lombard (103%) and Star Health (97%).

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Employee remuneration and welfare expenses₹270 Cr in FY24

Staff costs were Digit's next-largest disclosed expense line, rising to ₹270 crore in FY24 from ₹224.5 crore in FY23 as the company scaled its technology and operations teams.

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Branding, advertisement and publicity spend₹322 Cr in FY24 (-70%+ YoY)

Digit's marketing spend was cut sharply in FY24 even as the business grew, falling more than 70% year-on-year to ₹322 crore.

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Total expenses₹7,958.5 Cr in FY24 (+36% YoY)

Digit's overall expense base — claims, commissions, employee costs, marketing and operating costs combined — grew faster than premium in FY24, reaching ₹7,958.5 crore, up over 36% from ₹5,846.5 crore in FY23.

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FAQs on Go Digit General Insurance

What is Go Digit General Insurance's business model?

Go Digit General Insurance's core value proposition centers on Simple, transparent insurance, Totally paperless, digital-first experience.

How does Go Digit General Insurance make money?

Go Digit General Insurance's cited revenue streams include Motor insurance premiums, Health, travel and personal accident premiums, Property, marine and business insurance premiums, Investment income.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.godigit.com www.forbesindia.com www.faeringcapital.com zerodha.com www.indiafilings.com · Last verified 7 Sep 2026. · Report a correction