GOQii

GOQii has a wearable fitness band which collects users' (called players) activity and sleep data. A personal coach is assigned to a player who reviews this data and communicates via mobile app to guide them towards their health and fitness goals.

Positions itself as combining AI-driven insights with certified human coaches across its consumer app.

Insure+ product ties insurance coverage to demonstrated healthy behaviour, rewarding users with higher cover.

Direct-to-consumer app users seeking personalised coaching, diagnostics and health insights.

Care management dashboards built for healthcare providers.

Insurer partnerships built around wellness-linked coverage, e.g. the three-way Max Bupa / Swiss Re tie-up.

In-app social community (GOQii Arena) where users connect with like-minded members, join fitness challenges and earn rewards to stay motivated.

A personal coach communicates with users via the GOQii mobile app, the primary interface for coaching and tracking.

GOQii tied up with Axis Bank to bundle wearable devices with the fitness service for the bank's customers, including NFC payments.

For insurance and healthcare partners, GOQii runs AI-driven risk-profiling of customers to support underwriting and personalised insurance plans.

The company continuously ingests vitals and activity data from connected IoT devices to power real-time health monitoring and AI anomaly alerts for platform users and partners.

Certified coaches run structured programs and content, including a dedicated in-app OTT channel covering exercise, nutrition, yoga and mental wellbeing, much of it delivered under the Fit India partnership.

GOQii runs public-health outreach that extends its preventive-health ecosystem beyond the paid app, including a rural pilot integrated with government healthcare delivery.

A separate technology platform, GOQii HealthEngage, gives insurers, healthcare providers and employers AI-driven risk quantification, predictive analytics and IoT device integration — a licensable asset distinct from the consumer app.

GOQii's proprietary consumer platform combines its technology stack with a human-coaching layer, forming the core asset behind its preventive-healthcare product.

GOQii relies on a roster of certified coaches, including Fit India-certified coaches who lead initiatives such as Fit India Active Sunday — the human-expertise layer central to its coaching model.

Physical hardware — the GOQii Vital, GOQii Run GPS, GOQii HR and GOQii Stride bands — is the data-capture asset that feeds activity, sleep and vitals data into the coaching platform.

Co-branded wearable/NFC payments partnership for bank customers, 2016.

Three-way tie-up (April 2017) to build wellness-linked insurance offerings.

Diagnostics partnership underpinning the 2016 'Health Locker' and GOQii Doctor teleconsultation feature.

2024 partnership to launch a metaverse health and wellness platform.

Blockchain/Web3 gamification partnership tied to a $10M extended Series C investment (2022), aimed at building GOQii's Health Metaverse.

A subscription fee is charged for personalised coaching and access to premium services.

Users earn GOQii Cash for healthy behaviours which unlocks discounts on curated health products sold through the store.

In the fiscal year ending March 31, 2019, GOQii's total expenses rose 58.8% year-on-year to Rs 49.33 crore (from Rs 31.06 crore in FY18), driven mainly by employee benefits, legal & professional fees and marketplace charges — more than double the company's operating revenue that year. This is the most recent expense breakdown publicly reported for GOQii.

Employee benefits were GOQii's largest disclosed single cost line in FY19, reflecting the coach- and human-expertise-heavy nature of its delivery model.

GOQii's ad/marketing/promotion spend was its fastest-growing disclosed cost line in FY19, more than 5x the prior year as the company pushed user acquisition.