Startup Atlas · Agritech

Gramophone Acquired

Agstack Technologies Private Ltd ● Indore, Madhya Pradesh ● Founded 2016 ● gramophone.in ↗
Tauseef Khan Nishant Vats Mahatre Harshit Gupta Ashish Rajan Singh Navneet Singh Batra · Co-founder (elevated Aug 2024 from Business Head; departed for Superplum in 2026)
$20.8 MnTotal funding (tracked)
6Funding rounds
16 May 2024Last round

Gramophone: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Higher crop productivity through tech-led advisory

Founders claim tech solutions raise crop productivity 20-30% on average.

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Personalised agronomic intelligence

Farm management advisory using image recognition, soil science and personalised cropping systems.

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Customer Segments

Smallholder farmers

Plot-level personalised insights aimed at smallholder farmers.

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Farmers across Madhya Pradesh, Chhattisgarh, Maharashtra and Rajasthan

Geographic farmer base as of the Series B round.

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Customer Relationships

High-touch call-centre advisory

Direct phone-based advisory support to farmers.

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Channels

mcommerce platform

Direct online purchase of agri inputs.

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Direct-to-farmer and small-retailer omnichannel sales

Sells directly to farmers and through a small-retailer network.

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Key Activities

Crop advisory and weather information

Advisory services alongside the m-commerce marketplace.

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Image-recognition pest/disease diagnosis and nutrition management

Integrated system for personalised crop advisory.

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Key Resources

Bengaluru technology centre

Dedicated tech centre opened with Pre-Series A funds.

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Warehousing and inventory infrastructure

Standalone warehousing and inventory-management services.

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Key Partnerships

Small retailer network

Distribution partnership channel alongside direct-to-farmer sales.

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Merger partnership with Unnati

Post-merger combined full-stack agri-tech platform.

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Revenue Streams

Sale of agri inputs (seeds, fertilisers, nutrients, pesticides, equipment)

Core input-selling business, direct and via small retailers.

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Output marketplace (Gram Vyapaar)

New produce-selling marketplace launched alongside the input business.

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Cost Structure

No cited public information yet.

FAQs on Gramophone

What is Gramophone's business model?

Gramophone's core value proposition centers on Higher crop productivity through tech-led advisory, Personalised agronomic intelligence.

How does Gramophone make money?

Gramophone's cited revenue streams include Sale of agri inputs (seeds, fertilisers, nutrients, pesticides, equipment), Output marketplace (Gram Vyapaar).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: inc42.com www.forbesindia.com inc42.com · Last verified 23 Oct 2026. · Report a correction