Startup Atlas · API Management

Hasura Unicorn

Hasura Technologies Private Limited ● Bengaluru, Karnataka ● Founded 2017 ● hasura.io ↗
Tanmai Gopal · Co-founder & CEO Rajoshi Ghosh · Co-founder & COO
$136.5 MnTotal funding (tracked)
4Funding rounds
22 Feb 2022Last round

Hasura: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Instant, self-serve GraphQL APIs over any database

"Hasura makes data access easy, by instantly composing a GraphQL API that is backed by databases and services so that the developer team (or API consumers) get immediately productive."

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Removes the data-access bottleneck for developers

CEO Tanmai Gopal: "We make this data access self-serve. We'll automate this. We'll give you an API that is flexible, it's secure and it's an API that you love — it's a GraphQL API — and we'll automate that."

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Reliable, secure AI access to enterprise data (PromptQL)Beta since Jun 2025

PromptQL, launched in beta June 2025, is described as "the spiritual successor to GraphQL for the age of AI," letting AI "reliably and securely interact with data on the user's behalf" via natural language rather than hand-built CRUD APIs.

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Customer Segments

Large enterprises modernizing legacy systems

Customers named publicly include Airbus, Atlassian, BBVA and Walmart; TechCrunch reported Hasura is 'seeing a lot more legacy companies come on board that are looking to modernize their development stack,' with particular traction in financial services, manufacturing and healthcare.

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Public-sector and additional enterprise customers

Hasura's own customer list also names agribusiness giant Nutrien and the U.S. House of Representatives among its customers.

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Venture-backed startups

Case studies published by Hasura cover startups such as Pipe, Pulley, Cajoo, Matternet, Leonardo.Ai and YC-backed Brave Care; co-founder Rajoshi Ghosh told TechCrunch that for startups 'outpacing the competition is something that we hear a lot of startups saying' about why they adopt Hasura.

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Individual developers and the open-source community

Hasura's core GraphQL Engine is free and open source, self-served by individual developers; the company says 'tens of thousands of developers have used Hasura to build their data layer for modern applications' since its July 2018 open-source release.

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Healthcare, fintech and telehealth companies

Named case studies include Philips Healthcare ('accelerated development by up to 4X'), telehealth providers Henry Meds and Penumbra, and BBVA using GraphQL and Hasura to build an open source security product.

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Customer Relationships

Self-serve open-source community

Hasura maintains community channels including Discord, a community Forum and a monthly community call, listed in the site footer alongside its open-source docs, GitHub and tutorials.

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Dedicated enterprise/AI advisory team

Hasura's 'AI Catalyst Team' is described as being there 'to help you assess fit and partner with you to deliver real transformation - turning bold AI ambitions into measurable business impact' for prospective demo requesters.

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Published customer case studies

Hasura runs an ongoing case-study/customer-story program (e.g. Philips Healthcare, Pipe, Pulley, Nutrien, BBVA) as a relationship and proof-point channel with both enterprise and startup customers.

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Channels

Open-source distribution (GitHub / self-hosted)400M+ downloads, 25,000+ GitHub stars (as of Feb 2022)

As of Feb 2022, Hasura's GraphQL Engine had been "downloaded more than 400 million times and has earned more than 25,000 GitHub stars since its introduction in 2018," per TechCrunch's Series C coverage.

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Self-serve managed cloud product (Hasura Cloud / DDN)

Gopal told TechCrunch the company's managed cloud product 'grew tenfold' in the year before the Series C round; prospective users can sign up directly for DDN Free or DDN Base tiers on hasura.io/pricing.

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Direct enterprise sales / demo requests

Hasura's homepage routes enterprise and AI prospects through a 'Book Demo' form to its 'AI Catalyst Team,' which is described as helping 'assess fit and partner with you to deliver real transformation.'

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Key Activities

R&D on the GraphQL Engine, DDN and PromptQL

Hasura's Series C funding was earmarked partly 'to accelerate its R&D efforts'; more recently the company has been building PromptQL, described as taking its metadata approach 'a step further' to support natural-language business logic.

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Database connector development

Hasura added MySQL support in Sept 2020 and SQL Server support 'in early access' the same year, per TechCrunch; the current pricing page lists database, code and API connectors as a core platform capability.

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Enterprise go-to-market and customer success

Hasura named Suku Krishnaraj as Chief Operating Officer and President of Go-to-Market in Sept 2024, a role 'responsible for all aspects of Hasura sales, marketing, post-sales and operations.'

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Open-source community & contributor management

Hasura said it would use its Series C funding in part 'to invest in the open source user and contributor community.'

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Key Resources

Hasura GraphQL Engine / Data Delivery Network codebase

The open-source Hasura GraphQL Engine (HGE) and Hasura DDN are the company's core technology assets, 'hosted and maintained at hasura.io & GitHub,' per the company's own 2025 announcement.

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PromptQL AI platform

PromptQL, in beta since June 2025, is Hasura's 'first new data access product after GraphQL,' built on the same metadata-driven approach as its GraphQL engine.

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Open-source developer community

Hasura describes itself as having had 'tens of thousands of developers' build on its data layer since its July 2018 open-source release, a community asset that underpins adoption.

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Globally distributed engineering team (Bengaluru & San Francisco)

Hasura describes itself as 'a globally distributed team, with offices in San Francisco & Bangalore.'

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Key Partnerships

Venture capital investors as strategic backers

Greenoaks (Series C lead), plus Nexus Venture Partners, Lightspeed Venture Partners and Vertex Ventures, have backed Hasura across multiple rounds; Lightspeed partner and Hasura board member Gaurav Gupta said 'we see this approach being embraced by enterprise developers as well as front-end developers more and more.'

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SAP.iO Fund (SAP's venture arm)

SAP.iO Fund, described as 'the early-stage venture arm of SAP,' participated as an investor in both Hasura's Series A and Series B rounds.

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UC Berkeley (PromptQL AI research)

PromptQL partnered with UC Berkeley to develop a new data-agent benchmark for the reliability of enterprise AI agents, announced June 4, 2025.

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Revenue Streams

DDN Base subscriptionFrom $5/active model/month

Hasura Data Delivery Network (DDN) Base tier is priced 'STARTING AT $5/active model/month' and is positioned 'for a single team building a business-critical supergraph.'

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Enterprise / Pro plans

TechCrunch's 2020 Series A coverage noted the company 'hopes to make money with an enterprise version that is currently in testing,' which by the 2022 Series C had become a paid Pro/enterprise tier serving customers like Airbus, Atlassian and Walmart.

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Usage-based connector hosting

Optional hosting for third-party and code connectors on Hasura DDN is billed at '$0.075/vCPU-hour, $0.0075/GiB-hour' per the public pricing page.

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Free self-serve tier (funnel, not direct revenue)

DDN Free is offered at $0, 'ideal for individual developers building and running a supergraph, at any scale,' functioning as an adoption/lead-generation layer rather than a revenue stream itself.

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Cost Structure

No cited public information yet.

FAQs on Hasura

What is Hasura's business model?

Hasura's core value proposition centers on Instant, self-serve GraphQL APIs over any database, Removes the data-access bottleneck for developers, Reliable, secure AI access to enterprise data (PromptQL).

How does Hasura make money?

Hasura's cited revenue streams include DDN Base subscription, Enterprise / Pro plans, Usage-based connector hosting, Free self-serve tier (funnel, not direct revenue).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: techcrunch.com · Last verified 23 Oct 2026. · Report a correction