Heads Up For Tails

The online store became a one-stop destination for pet products, spanning food, collars, leashes and harnesses to clothing, furniture and grooming kits.

Peak XV describes HUFT as an Indian premium pet care brand selling across multiple product categories via both e-commerce and physical retail.

Products and services are aimed at pet owners across categories from food to apparel to grooming.

HUFT positions itself as a long-term partner across a pet's life stages rather than a one-off retailer, following customers' pets from puppyhood through their senior years.

HUFT runs a "Pets Are Family" Facebook page and an Instagram community where pet parents connect, share photos and pet-parenting tips, reinforced with the #HUFTForFamily hashtag.

The HUFT app lets customers scan-and-shop in stores, track orders and returns, and access app-exclusive offers and rewards, unifying purchase history across website, app and store.

As of the 2022 Forbes India profile, HUFT operated 52 stores across 12 cities plus 30 pet spas, alongside its online store.

Direct online store alongside physical retail, per Peak XV's company description.

HUFT's in-house team of pet experts designs and develops its own proprietary product line, sold alongside 250+ third-party brands.

Series A capital was earmarked to accelerate new product development and manufacturing and fund a new pet food line, alongside expanding distribution.

HUFT built its footprint one store at a time into a nationwide network of 100+ stores and 80+ pet spas across 20+ cities.

HUFT recruits independent franchise partners and equips them with training, marketing and operations support to open and run HUFT-branded stores in new cities.

13,000 pet products from 250+ brands including HUFT's own labels, per Entrackr's FY23 coverage.

HUFT raised a $37M Series A led by Verlinvest and Sequoia Capital India, with participation from Amitell Capital and existing investor W&C PetTech.

HUFT scales its retail footprint through independent franchise partners who run HUFT-branded stores in cities such as Guwahati, Nagpur, Coimbatore, Goa and Meerut, backed by HUFT's training and operations support.

HUFT opened a dedicated store inside Tata Trusts Small Animal Hospital in Mumbai, giving pet parents access to vet-recommended nutrition, recovery and wellness products during treatment.

Core revenue from pet products sold via the online store and physical retail — food, collars, leashes, harnesses, clothing, furniture, grooming kits.

In-store services revenue via a dedicated network of pet spas alongside retail stores.

Procurement was the single largest expense line in FY23, at 57.5% of overall expenditure.

These overheads drove overall FY23 expenditure up 65.6% year-on-year.