Healthians

Tests booked online and fulfilled by Healthians' own fleet of trained phlebotomists who visit the customer's home, removing the need to visit a physical lab.

Proprietary SmartPrik tamper-proof collection kits, pre-barcoded vials and CoolSure temperature-monitored transport boxes ensure sample integrity from home to lab.

Positions itself around helping users discover affordable healthcare through transparent pricing and quality signalling, rather than opaque lab pricing.

Tests are processed through a network of NABL and CAP accredited labs, signalling clinical reliability of results.

Preventive-care and full-body-checkup seekers who book at-home diagnostic tests directly via the Healthians website/app.

Patients managing ongoing conditions or following up on tests recommended by their doctors, in addition to preventive-care customers.

Businesses that offer employee health-checkup programs through Healthians, served via a dedicated corporate clients channel.

Once a report is ready, customers get an SMS inviting them to a free consultation; giving a missed call to the number provided connects them with a health advisor or dietician to discuss results at no charge.

Every booking earns Hcash reward points redeemable on a future order for up to 10% off, an in-app loyalty mechanic meant to drive repeat bookings; unredeemed balances expire after 90 days.

Customers can reach a phone and email helpdesk for booking, sample or report issues; Healthians targets a 24-hour turnaround for ticket resolution, extended to 72 hours for hard-copy report complaints.

Large corporate-wellness clients are supported by a named Healthians account manager for day-to-day service and escalation handling, per a client testimonial published on Healthians' own corporate wellness page.

Customers browse tests and book home-collection appointments through the Healthians website and app; journey from booking to report delivery is managed digitally.

A large in-house team of trained phlebotomists physically reaches customers at home to collect samples, acting as the frontline service-delivery channel.

In addition to home collection, Healthians operates a chain of branded physical centers where tests/checkups can be booked.

Healthians runs a tech-enabled quality-control process spanning sample collection, transport and lab testing, combining specialized phlebotomist training, remote supervision and proprietary devices to standardize diagnostics and keep reports accurate.

Every report passes through a triple-verification process with 300+ checks across collection, testing and report generation, backed by an in-house Quality Assurance team that regularly audits and calibrates lab machinery.

Phlebotomists barcode each sample immediately after collection, and Healthians' proprietary Blackcode system identifies these unique codes to prevent samples from being mixed up on the way to the lab.

Beyond individual bookings, Healthians plans and executes on-site blood-test drives and wellness camps for corporate clients, run by dedicated account teams as part of its employee-wellness offering.

A large in-house, trained sample-collection workforce is the operational backbone of the home-collection model.

State-of-the-art fully automated labs process samples collected across 250+ cities.

In-house tools such as SmartPrik (tamper-proof kits), CoolSure (temperature-monitored transport) and the earlier HealthiansPLUS self-assessment software underpin quality control and the customer health-profiling product.

Healthians aggregates and partners with third-party accredited labs for standardized pricing, processes and quality alongside its own labs.

Partners with doctors and hospitals to deliver post-collection reports and enable scheduled physician consultations off the back of test results.

Core revenue comes from running its laboratories for pathological tests booked by consumers.

Bundled full-body-checkup and radiology/imaging test packages sold city-wise alongside individual diagnostic tests.

Phlebotomist and staff compensation is a major, actively managed cost line; the company cut this cost to help reach EBITDA breakeven in FY24.

Cost of materials consumed (test kits/reagents), rent, information technology and other overheads make up the remainder of operating expenditure.