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HealthPlix

HealthPlix Technologies Private Limited Bengaluru, Karnataka Founded 2014 healthplix.com ↗
Sandeep Gudibanda · Co-founder & CEO Raghuraj Sunder Raju · Co-founder Prasad Basavaraj · Co-founder
$38.5 MnTotal funding (tracked)
3Funding rounds
15 Mar 2023Last round

HealthPlix: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Assistive-AI clinical decision support

AI-powered EMR that provides clinical decision support to doctors at the point of care.

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India's largest online & offline EMR

Positions itself as India's largest EMR platform, usable both online and offline.

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Doctor-first approach

Built around a doctor-first philosophy rather than hospital- or payer-first design.

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Customer Segments

Doctors and Clinics

Individual doctors and clinics using HealthPlix's EMR & clinic-management software suite.

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Hospitals

Hospitals using HealthPlix's hospital management solutions (H.A.L.O, IPD, PlixConnect).

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Pharmaceutical companies

Pharma companies using HealthPlix for doctor engagement and real-world-evidence data.

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Patients

End patients of doctors on the HealthPlix network, served via the Patient App, which offers appointment booking, doctor chat, vitals tracking, and digital medical records.

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Customer Relationships

Tiered support incl. Dedicated Relationship ManagerElite Rs17,999/yr vs Pro Rs11,999/yr

Higher-paying 'Elite' subscribers get a named Dedicated Relationship Manager and satellite-clinic support, while the base 'Pro' tier gets standard support -- a relationship model segmented by plan.

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Rapid, assisted onboarding (live within 24 hours)

New doctors get hands-on training from the HealthPlix team and can be live on the EMR within a day of registering.

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Always-on doctor/patient support deskDoctor: 18001020127 / Patient: 18002574423

Separate toll-free lines and an email desk serve doctors and patients respectively, positioned as continuously available for assistance.

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Freemium self-service chat for patients

Patients get a limited number of free doctor-chat messages after a visit, with paid options for further consultation -- a self-service, usage-metered relationship.

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Channels

Direct sales team & funded doctor-acquisition push80% of Series C funds -> sales/doctor growth

HealthPlix acquires doctors mainly through its own sales organization; its 2023 Series C round earmarked most of the new capital for scaling sales, product and engineering teams to grow the doctor base.

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Website demo requests

Prospective doctors and clinics can request a live walkthrough of the EMR directly through the HealthPlix website before purchasing.

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Patient mobile apps (iOS & Android)

Patients reach their HealthPlix-network doctors through dedicated native apps distributed on the Apple App Store and Google Play.

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In-EMR point-of-care ad placements for pharma

Pharma brands reach prescribing doctors directly inside the HealthPlix EMR workflow via the Robin ad platform, rather than solely through traditional field-rep visits.

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Key Activities

Building & maintaining the AI EMR product

Continuous R&D on the assistive-AI EMR so doctors can complete prescriptions and records in seconds rather than minutes, across 16+ specialties and 14 regional languages.

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Real-world-evidence research & publication services for pharma

A dedicated function runs RWE studies, primary market research and post-market surveillance for pharma clients and manages end-to-end medical publications drawing on the doctor network's data.

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Doctor sales, onboarding & training

A sales and customer-success operation recruits new doctors and gets them live on the platform, with hands-on training delivered within 24 hours of sign-up.

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Hospital-side product operations (H.A.L.O, IPD, PlixConnect)

Separately from the doctor EMR, HealthPlix builds and operates AI transcription, inpatient-management and patient-engagement products built specifically for hospitals.

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Key Resources

14,000+ doctor network & 30Mn+ patient data14,000+ doctors, 30Mn+ patients

HealthPlix's core asset is the clinical data generated by a large, highly engaged doctor base -- the same network that powers its EMR, hospital tools and pharma-insights businesses.

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Proprietary assistive-AI EMR technology

An in-house-built, AI-assisted EMR platform underpins every product line, providing clinical decision support at the point of care.

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Founding team with healthcare-operations background

Founder & CEO Sandeep Gudibanda previously co-founded dialysis-chain operator Nephroplus, bringing direct healthcare-delivery experience to HealthPlix's leadership.

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Venture capital balance sheet$44.68 Mn+ raised to date

HealthPlix has raised roughly $44.68Mn+ in institutional venture funding through its Series C round, capital that funds its technology and sales buildout.

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Key Partnerships

Avataar Venture Partners & SIG Venture Capital$22M Series C, Mar 2023

Co-led HealthPlix's $22M Series C round (announced March 2023), structured as $20M in equity and $2M in venture debt.

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Existing investor syndicate (Lightspeed, JSW Ventures, Kalaari, Chiratae, Blacksoil)5 returning investors

Lightspeed Venture Partners, JSW Ventures, Kalaari Capital, Chiratae Ventures and venture-debt firm Blacksoil Capital all returned to participate in the Series C round.

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Revenue Streams

Annual EMR subscriptions (Pro & Elite plans)Pro Rs11,999/yr - Elite Rs17,999/yr

Doctors and clinics pay a flat annual subscription for the EMR software, with two published tiers -- Pro and Elite -- differentiated by 'Plix Credits' allowance and support level.

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Pharma insights & advertising services (Robin, Darwin, Publications, PMR, PMS)

HealthPlix sells pharma companies point-of-care advertising (Robin), real-world-evidence dashboards (Darwin), medical-publication support, primary market research and post-market surveillance -- monetizing its doctor/patient data network.

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Hospital software suite (H.A.L.O, IPD, PlixConnect)

Hospitals separately license HealthPlix's AI transcription tool (H.A.L.O), inpatient-department management (IPD) and the PlixConnect patient-engagement platform.

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Cost Structure

Total operating expenses Rs57.4 Cr (FY25)Rs57.4 Cr total expenses, FY25

Total expenses were Rs57.4 Cr in FY25 against revenue of Rs38.4 Cr+, per financials sourced from regulatory filings.

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Net loss / negative EBITDA (FY25)Net margin -49.3%, FY25

The gap between revenue and its cost base left HealthPlix with an estimated FY25 EBITDA of about Rs-18.2 Cr and a net loss of Rs19.0 Cr, roughly a -49% net margin.

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FAQs on HealthPlix

What is HealthPlix's business model?

HealthPlix's core value proposition centers on Assistive-AI clinical decision support, India's largest online & offline EMR, Doctor-first approach.

How does HealthPlix make money?

HealthPlix's cited revenue streams include Annual EMR subscriptions (Pro & Elite plans), Pharma insights & advertising services (Robin, Darwin, Publications, PMR, PMS), Hospital software suite (H.A.L.O, IPD, PlixConnect).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: inc42.com www.thecompanycheck.com inc42.com · Last verified 24 Aug 2026. · Report a correction