Housing.com Acquired

Property listings for developers, homeowners and brokers via website and mobile app, plus digital marketing/advertising, content development, lead generation, home loan brokerage, and hardware (display units/portable casting devices) with proprietary software.

Housing.com's property-listing and related services target real-estate developers, individual homeowners, and real-estate brokers.

Housing.com's support portal segments users into Home Seekers, Owner/Landlord, and Broker/Builder tracks, each backed by a searchable knowledge base, a support-ticket form, and toll-free phone support.

Brokers asking about paid listing packages are routed to a dedicated Relationship Manager via a call-back request or contact form rather than left to self-service alone.

Under its Housing Promise plan, Housing.com has Relationship Managers personally contact sellers to reconfirm availability and conduct virtual inspections with photos and videos, so listed properties are guaranteed genuine.

Primary channel through which property listings and services are delivered to users.

Core activity of aggregating properties submitted by brokers and owners onto an interactive map, with results filterable by room availability, lifestyle ratings, a proprietary child-friendliness index (CFI), and area-based pricing.

Before a listing earns a "verified" badge, a Housing.com data collector makes a personal visit to confirm the listing request is legitimate, which the company describes as combining human verification with technology checks.

Sellers submit listings via the seller dashboard or app, with activation within about 24 hours; verified listings then rank higher in locality search results and generate substantially more leads than unverified ones.

As part of the Locon Solutions (Housing.com) transaction with Aurum PropTech, the companies intend to combine into a single AI and data platform meant to operate across the wider real estate ecosystem.

Housing.com built its Data Science Lab using early venture funding; the lab has produced proprietary "Heat Map" algorithms and demand-flux mapping used across the platform.

The company built a network of roughly 6,000 brokers across 40 Indian cities and had mapped approximately 650,000 properties, forming the core supply-side data behind its listings.

The founding team acquired the Housing.com domain name and an associated phone number from San Francisco entrepreneur Peter Headington for about $1 million in September 2013, establishing the brand it still trades under.

Aurum PropTech agreed to acquire Housing.com's owner, Locon Solutions, from REA India in an all-share deal, plus a further warrant subscription by promoter entity Aurum RealEstate Developers, with the two sides aiming to combine into a single AI/data platform for the real estate ecosystem.

REA India is the seller in the Locon Solutions (Housing.com) transaction; its shareholding in the buyer, Aurum PropTech, rises from 5.54% to approximately 24.90% after the preferential allotment, making it Aurum PropTech's largest non-promoter shareholder.

Housing.com's corporate parent, REA India (formerly Elara Technologies, also parent of Makaan.com and PropTiger), is controlled by Australia's REA Group, which took a controlling stake in 2020 after an earlier minority investment.

Sold to developers and brokers alongside property listings.

Generating and selling buyer/renter leads to developers and brokers.

Commission from brokering home loans for property buyers.

Supply of display units and portable casting devices integrated with proprietary software, sold to developers and brokers.