HRX Acquired
HRX is a fitness/active-lifestyle apparel brand co-owned by Bollywood actor Hrithik Roshan and Exceed Entertainment, selling sportswear, footwear, casualwear and accessories for men and women primarily through Myntra. Flipkart-owned Myntra acquired a 51% majority stake in HRX in August 2016, a first-of-its-kind celebrity-brand equity deal for the industry.
HRX: Funding Rounds
No funding rounds tracked for HRX yet.
Acquisitions
Recent Signals
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13 Jul 2026 · ma-strategic
HRX exits exclusive Cult.fit brand-rights deal ahead of Cult.fit's IPO; Hrithik Roshan to sell shares in OFS, remain an investor source
News on HRX
No coverage of HRX linked yet.
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Who founded HRX?
HRX was founded by Hrithik Roshan, Afsar Zaidi, Sid Shah, Kamal Punwani in 2012.
What does HRX do?
HRX is a fitness/active-lifestyle apparel brand co-owned by Bollywood actor Hrithik Roshan and Exceed Entertainment, selling sportswear, footwear, casualwear and accessories for men and women primarily through Myntra. Flipkart-owned Myntra acquired a 51% majority stake in HRX in August 2016, a first-of-its-kind celebrity-brand equity deal…
Where is HRX headquartered?
HRX is headquartered in Mumbai, Maharashtra, India.
What is HRX's business model?
HRX's core value proposition centers on Celebrity-backed active-lifestyle brand, Full activewear range for men and women.
How does HRX make money?
HRX's cited revenue streams include Apparel, Footwear.