iD Fresh Food Soonicorn
Bengaluru-based FMCG brand known for fresh, preservative-free, ready-to-cook Indian foods — idli/dosa batter, parotas, chapatis, curd and paneer — distributed via a daily direct-to-retailer cold-chain model with a 5-7 day shelf life.
iD Fresh Food: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 5 Jan 2026 | Secondary | Undisclosed | Apax Partners | source |
| 4 Jan 2022 | Series D | ₹507 Cr | NewQuest Capital Partners Bennett Coleman Premji Invest | source |
| 18 Jan 2017 | Series B | $25 Mn | Premji Invest | source |
| 31 Oct 2014 | Series A | ₹35 Cr | Helion Venture Partners | source |
Recent Signals
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5 Feb 2026 · funding
Disputed claim: Sequoia Capital India seed-funded iD Fresh in "early 2014" before exiting into Helion's Series A source -
23 Apr 2025 · org-team
iD Fresh appoints Shobhit Malhotra as CEO – International Business source -
5 Jan 2024 · org-team
iD Fresh appoints Rajat Diwaker as India CEO; co-founder PC Musthafa moves to Global CEO source
News on iD Fresh Food
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Who founded iD Fresh Food?
iD Fresh Food was founded by PC Musthafa, Shamsudeen TK, Abdul Nazer, Jafar TK, Noushad TD in 2005.
How much funding has iD Fresh Food raised?
iD Fresh Food has raised $98.25 Mn across 4 tracked funding round(s), most recently on 2026-01-05. Figures are compiled from cited public sources.
Who are the investors in iD Fresh Food?
Investors in iD Fresh Food include Apax Partners, NewQuest Capital Partners, Bennett Coleman, Premji Invest.
What does iD Fresh Food do?
Bengaluru-based FMCG brand known for fresh, preservative-free, ready-to-cook Indian foods — idli/dosa batter, parotas, chapatis, curd and paneer — distributed via a daily direct-to-retailer cold-chain model with a 5-7 day shelf life.
Where is iD Fresh Food headquartered?
iD Fresh Food is headquartered in Bengaluru, Karnataka, India.
What is iD Fresh Food's business model?
iD Fresh Food's core value proposition centers on Fresh, preservative-free traditional Indian food, at scale, "Honest food with no shortcuts", Cold-chain freshness with a 5-7 day shelf life, Made in a kitchen, not a laboratory.
How does iD Fresh Food make money?
iD Fresh Food's cited revenue streams include Finished goods — batter and parotas (~76% of revenue), Traded goods — dairy, chapati, beverages, frozen fruit, chutneys (~24% of revenue).