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Startup Atlas · B2B E-commerce

IndustryBuying Acquired

IB MonotaRO Private Limited New Delhi, Delhi Founded 2013 industrybuying.com ↗
Rahul Gupta Swati Gupta
$14.6 MnTotal funding (tracked)
4Funding rounds
4 Apr 2018Last round

IndustryBuying: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

One-stop B2B marketplace for industrial MRO supplies

Positions itself as a leading online marketplace for industrial maintenance, repair & operations (MRO) and indirect materials, serving both large and small businesses.

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Broad MRO product catalog

Offers a wide range of industrial utility products across categories like power tools, abrasives, electronics, robotics and hand tools.

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Customer Segments

SME buyers2,50,000 SME customers

Small and medium enterprise customers buying industrial/MRO goods.

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Large enterprises800+ large enterprises

Direct sales relationships with large enterprise/blue-chip clients.

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Customer Relationships

No cited public information yet.

Channels

Online B2B marketplace

Sells industrial material directly through its own B2B online marketplace, industrybuying.com.

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Key Activities

No cited public information yet.

Key Resources

No cited public information yet.

Key Partnerships

MonotaRO (Japan) joint venture

Japan-based MRO e-commerce leader MonotaRO holds 51.6% of the SME e-commerce JV entity IB MonotaRO Pvt Ltd, giving Industrybuying access to its product catalog, supplier network and e-commerce know-how.

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Revenue Streams

Three business segments

Revenue comes from three distinct segments spanning SME e-commerce, large-enterprise marketplace aggregation, and B2B SaaS.

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Cost Structure

No cited public information yet.

FAQs on IndustryBuying

What is IndustryBuying's business model?

IndustryBuying's core value proposition centers on One-stop B2B marketplace for industrial MRO supplies, Broad MRO product catalog.

How does IndustryBuying make money?

IndustryBuying's cited revenue streams include Three business segments.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.elevationcapital.com · Last verified 27 Aug 2026. · Report a correction