Startup Atlas · Fintech

Innoviti Payment Solutions

Innoviti Technologies Private Limited Bengaluru, Karnataka Founded 2002 innoviti.com ↗
Rajeev Agrawal · Founder & CEO Amrita Malik · Co-founder
$63.35 MnTotal funding (tracked)
7Funding rounds
28 Feb 2026Last round
173Team size (sourced)

Innoviti Payment Solutions: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Payment & revenue-assurance SaaS at the point of sale

Enterprise-grade payment and reconciliation platform built for large retail businesses to ensure accurate settlements, control leakages, and manage omnichannel payments at scale.

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Sales acceleration for dealers

A sales acceleration platform for mobile dealers that enables faster inventory turnover, instant cash access, and higher margins through smart payment and incentive programs.

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POS-free payment collection

A simple payment collection app that lets merchants accept Card, UPI, and EMI payments without a POS machine or website, with instant settlements, anytime, anywhere.

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Customer Segments

Enterprise retail brands

Large retail enterprises such as Samsung, Reliance Retail, Adani Gas, Tanishq, Inox, and Shoppers Stop.

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SME channel partners / mobile & electronics dealers

Innoviti genie serves mobile dealers with sales acceleration and EMI tools; company processes purchase volume across food & grocery, lifestyle, and healthcare category merchants.

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Customer Relationships

Self-service, always-on payment collection

Smaller merchants interact with Innoviti largely through self-service: the innoviti Link app lets them accept payments and receive settlements directly without an on-site account manager.

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Customized, co-created enterprise integration

For large retail and enterprise clients, Innoviti builds tailored solutions by integrating its platform with each client's own business processes, indicating a consultative, dedicated relationship rather than an off-the-shelf product.

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Dedicated client portal (Sparcs)

Innoviti maintains a separate client login portal, Sparcs (sparcs.innoviti.com), giving existing merchants and enterprise clients direct account access distinct from the public marketing site.

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Channels

uniPAYNext (innoviti unipay)23% annualized growth, 20% EBITDA

Enterprise POS solution; growing at a 23% annualized rate, operating at 20% EBITDA (as of Aug 2024).

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GENIEPlus (innoviti genie)80% annual growth

Electronics EMI solution growing at 80% annually, operating at -18% EBITDA as of Aug 2024, expected to breakeven by end of FY25.

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innoviti Link

Payment collection app for merchants to accept Card, UPI and EMI payments without a POS machine or website, with instant settlements.

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Key Activities

Multi-tender payment processing

Innoviti's core activity is operating a unified platform that processes multiple payment tenders — cards, UPI, Sodexo meal vouchers, and loyalty-point redemption — for merchants across online and in-store channels.

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Real-time reconciliation and revenue-leakage control

Innoviti runs reconciliation and control systems for enterprise retailers to catch revenue and margin leakage at the point of sale in real time.

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POS and payment gateway deployment to merchants

The company supplies and operates the payment gateway and point-of-sale hardware that merchants use to collect card-based payments.

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Maintaining payment security compliance certifications

Innoviti maintains industry payment-security certifications — PCI DSS, P2PE, and PCI PIN — as an ongoing operational requirement for processing card transactions.

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Key Resources

RBI Payment Aggregator authorisation

Innoviti operates as an RBI Authorised Payment Aggregator for Online and In-store payments under the Payments & Settlements Act 2007.

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Patent portfolio

Holds multiple patents related to secure payment communication systems and payment processing technology, with the most recent patent granted in November 2024.

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Key Partnerships

Samsung

Listed as a client on Innoviti's website.

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Reliance Retail

Listed as a client on Innoviti's website; also named in Series E press release as an enterprise using Innoviti's platform.

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Tanishq

Named as an enterprise client in Innoviti's Series E press release.

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Shoppers Stop

Named as an enterprise client in Innoviti's Series E press release.

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Adani Gas

Listed as a client on Innoviti's website.

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Inox

Listed as a client on Innoviti's website.

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Revenue Streams

Service feesRs 123 Cr in FY25 (47% YoY growth)

Innoviti's largest revenue line; service fee revenue rose to Rs 123 crore in FY25 from Rs 84 crore in FY24, a 47% increase.

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Cost Structure

Total operating expensesRs 207 Cr in FY25 (+15% YoY)

Innoviti's total expenses across all cost lines reached Rs 207 crore in FY25, up 15% year-on-year, against Rs 143 crore of revenue and a Rs 62 crore net loss for the year.

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Subvention and service fees — largest cost lineRs 82.5 Cr in FY25 (+88% YoY)

Subvention and service-fee payouts are Innoviti's single biggest cost line, roughly 40% of total FY25 expenses (Rs 82.5 Cr of Rs 207 Cr), and grew far faster than revenue.

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Employee benefit expensesRs 43 Cr in FY25 (-19% YoY)

Employee benefit expenses were Innoviti's second-largest disclosed cost line in FY25, and fell even as total costs rose.

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Depreciation costsRs 33 Cr in FY25 (+32% YoY)

Depreciation costs rose sharply in FY25, consistent with continued investment in POS and payment infrastructure.

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Advertisement, sub-contractor and other overheadsRs 49 Cr in FY25

The remaining disclosed cost line covers advertisement expense, sub-contractor charges, and other miscellaneous overheads.

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FAQs on Innoviti Payment Solutions

What is Innoviti Payment Solutions's business model?

Innoviti Payment Solutions's core value proposition centers on Payment & revenue-assurance SaaS at the point of sale, Sales acceleration for dealers, POS-free payment collection.

How does Innoviti Payment Solutions make money?

Innoviti Payment Solutions's cited revenue streams include Service fees.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: innoviti.com · Last verified 7 Sep 2026. · Report a correction