Startup Atlas · Digital Banking

Jupiter Soonicorn

Amica Financial Technologies Private Limited Bengaluru, Karnataka Founded 2019 jupiter.money ↗
Jitendra Gupta · Founder & CEO Vishnu Jerome · Co-Founder
$186.9 MnTotal funding (tracked)
7Funding rounds
30 Oct 2025Last round
600Team size (sourced)

Jupiter: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Single money management app

Jupiter offers a single money management app with credit cards, savings accounts, investments, loans, insurance, prepaid instruments, and other finance products.

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Credit-over-UPI and digital banking tools

Jupiter offers a platform for a variety of financial services which include the ability to pay using credit over UPI, a feature first offered in the market by Jupiter, a portfolio analyzer, savings products, debit cards, expense categorisation, monitoring insurance coverage and credit scores, and more.

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Customer Segments

Salaried millennials / digitally-native Indians

Jupiter will provide savings account, investments and lending services to the salaried millennial population with an income demographic of Rs 50,000 and upwards.

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Retail money-app customers3M+ customers, 60% active

The company claims to have over 3 million customers, of which 60% are active on the platform. Around 25% of active users use two or more products.

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Customer Relationships

Omnichannel support (in-app chat, phone, email)350 agents, 88% CSAT

Jupiter's 350 support agents respond to customers in 20 seconds or less via in-app chat (built on Freshchat), backed by phone and email support; the company has grown CSAT to 88% through rapid, omnichannel support.

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Channels

Mobile app (iOS & Android)

Download the Jupiter app on iOS or Android. Join 30 Lakh+ Indians managing their money better everyday.

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Key Activities

Digital lending as DLA/LSP for partner NBFCs

Jupiter acts as a Digital Lending App (DLA) and Loan Service Provider (LSP), facilitating loan products in partnership with RBI-registered NBFCs -- including its own subsidiary Amica Finance Private Limited and Kisetsu Saison Finance (India).

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Consumer credit underwriting & loan disbursement~Rs 100 Cr/month disbursed, <2.25% default rate

Jupiter disburses close to Rs 100 crore in loans every month to its existing users, growing 10-12% month-on-month while keeping default rates under 2.25%.

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UPI payments enablement (NPCI TPAP)

Jupiter is registered with NPCI as a Third-Party Application Provider (TPAP) to enable UPI payments on its platform, alongside issuing its own Prepaid Payment Instrument through RBI-authorised subsidiary Amica Payment Services.

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Structuring co-lending & bank debt-capital partnerships

To fund its lending book, Jupiter raised debt capital from ICICI Bank, IDFC First Bank and Federal Bank, and has increasingly focused on co-lending arrangements -- including with a Japanese NBFC partner -- as its main capital-sourcing strategy.

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Key Resources

NBFC licence from RBI (Amica Finance)

Jupiter's NBFC arm secured a non-banking finance company licence from the RBI, letting the neobank issue credit lines directly to customers instead of operating purely as a partner-NBFC loan-service provider.

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Key Partnerships

Federal Bank

Federal Bank is the company's key banking partner along with NPCI and Visa.

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CSB Bank

Its co-branded credit card with CSB Bank has issued over 150,000 cards, with users making an average of 24 transactions per month.

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RBI, SEBI, IRDAI

The company operates with regulatory approvals from RBI, SEBI, and IRDAI for its services.

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Revenue Streams

NBFC lending income

Jupiter's NBFC division reported a revenue of Rs 15.4 crore, primarily from interest income and processing fees related to loan disbursements.

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Sale of services

In FY23, its revenue from sale of services stood at INR 5.3 Cr, while other operating revenue, including collaboration and subscription fees, stood at INR 1.8 Cr.

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Cost Structure

Employee benefit expenses+23% YoY (FY24)

Employee costs grew 23% to INR 194.62 Cr in FY24 from INR 158.49 Cr in the previous fiscal year.

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Advertising & promotional expenses

Advertising & Promotional Expenses: Spending under the head declined 49% to INR 38.07 Cr from INR 74.51 Cr in FY23.

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FAQs on Jupiter

What is Jupiter's business model?

Jupiter's core value proposition centers on Single money management app, Credit-over-UPI and digital banking tools.

How does Jupiter make money?

Jupiter's cited revenue streams include NBFC lending income, Sale of services.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: entrackr.com · Last verified 5 Sep 2026. · Report a correction