Startup Atlas · Fintech

Juspay Unicorn

Juspay Technologies Private Limited Bengaluru, Karnataka Founded 2012 juspay.io ↗
Vimal Kumar · Co-founder & CEO Ramanathan R V · Co-founder Sheetal Lalwani · Co-founder & COO
$197.4 MnTotal funding (tracked)
5Funding rounds
23 Jan 2026Last round
1,500Team size (sourced)

Juspay: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Payment orchestration & global coverage

Juspay simplifies payment orchestration and global coverage, boosts conversions, reduces fraud, and delivers seamless customer experiences.

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Maximise transaction acceptance rates

Maximise acceptance rates by optimising transactions in real-time.

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Scale with 99.999% reliability

300Mn+ transactions processed every day; 99.999% uptime; $1 Tn+ annualized total payment volume.

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Customer Segments

Large global enterprises

Trusted by leading enterprises worldwide, Juspay simplifies payment orchestration and global coverage.

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E-commerce, aviation & SaaS companies

Case studies showcasing success stories from diverse industries like e-commerce, aviation, SaaS, and more.

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Banks, airlines and hospitality

Industries served include banks, airlines, and hospitality.

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Customer Relationships

Enterprise-grade managed service with SLAs

For merchants who don't want to self-host, Juspay's Hyperswitch platform is offered as a fully managed service via APIs and SDKs, backed by out-of-the-box compliance and enterprise-grade SLAs.

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Dedicated, in-house-style enterprise support

Juspay frames enterprise support as an extension of the client's own team, offering hands-on collaboration and expertise throughout the relationship rather than ticket-only self-service.

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Self-serve cost & operations dashboard

Merchants can independently manage the relationship day-to-day through a self-serve dashboard that lets them audit, observe, and optimize their own payment costs without going through support.

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Open-source developer community (Slack + GitHub)

Juspay maintains an open community around its Hyperswitch product on Slack and GitHub Discussions, where users and developers raise product feedback, discuss the roadmap, and get peer support.

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Channels

No-code PSP integrations

No-code integrations to 300+ PSPs and local payment methods with automated & dynamic routing.

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API documentation & merchant self-serve

Direct product access via API Documentation and Merchant Home.

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Direct enterprise sales

Prospective enterprise customers can Schedule a call with Juspay's sales team.

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Key Activities

Payment orchestration & routing

Core products: payment orchestration, recurring payments, checkout experience, 3DS & authentication, tokenization, payouts, offers, reconciliation, and revenue recovery.

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Key Resources

1,500+ payment experts across 9 offices

Headquartered in Bangalore, our global network of 1,500+ payment experts operates across Dubai, Dublin, San Francisco, São Paulo, and Singapore.

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Key Partnerships

Mastercard Engage partner network

Juspay has joined the Mastercard Engage partner network as a certified third-party partner for Mastercard Click to Pay, helping merchants and financial institutions accelerate deployment of Click to Pay.

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Revenue Streams

Per-transaction fee

Juspay is not a payment gateway; therefore, they do not charge a percentage of the transaction (TDR). Per Transaction Fee: Juspay typically charges a flat, nominal fee (e.g., 50 paise to ₹1.50) for every transaction routed through their SDK.

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Platform / AMC fees

Platform/AMC Fees: Depending on the scale and custom routing requirements, there are often annual maintenance contracts associated with dedicated enterprise support.

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Payment platform integration fees

Juspay earned Rs 287 crore in revenues from payment platform integration fees as compared to Rs 196 crore in FY23.

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Product implementation and support

Product implementation and support contributed about Rs 33 crore in the overall revenues.

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Cost Structure

Employee benefit expenses — largest cost line₹303.36 Cr, +42% YoY

Employee benefit expenses are Juspay's single biggest cost item, rising 42% year-on-year to Rs 303.36 crore in FY24 from Rs 214.04 crore in FY23 — roughly two-thirds of total FY24 expenses of Rs 443.74 crore.

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Total FY24 expense base grew to ₹443.74 Cr₹443.74 Cr total FY24 expenses

Juspay's total expenses grew 29.5% to Rs 443.74 crore in FY24, up from Rs 342.59 crore in FY23, though revenue grew faster (50%), narrowing the net loss.

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Technology, legal & other operating costs₹123.76 Cr other expenses

Beyond employee costs, Juspay recorded Rs 123.76 crore of other operating expenses in FY24, a category reported as covering technology, legal, and other costs.

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Depreciation & amortization₹14.11 Cr

Juspay's depreciation and amortization expense was Rs 14.11 crore in FY24, a recurring line item reflecting its capitalized technology and infrastructure assets.

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FAQs on Juspay

What is Juspay's business model?

Juspay's core value proposition centers on Payment orchestration & global coverage, Maximise transaction acceptance rates, Scale with 99.999% reliability.

How does Juspay make money?

Juspay's cited revenue streams include Per-transaction fee, Platform / AMC fees, Payment platform integration fees, Product implementation and support.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: juspay.io · Last verified 7 Sep 2026. · Report a correction