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Justdial Listed

Just Dial Limited Mumbai, Maharashtra Founded 1996 justdial.com ↗
V.S.S. Mani
$109.18 MnTotal funding (tracked)
5Funding rounds
1 Jan 2012Last round

Justdial: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Local business search database

A phone- and web-accessible database of local business listings connecting users to sellers/service providers across India.

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Customer Segments

SME advertisers and consumers (B2B + B2C)

Small and medium business advertisers who pay to be listed, and consumers/users searching for local services.

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Customer Relationships

Operator-assisted call service (personal, curated matches)7 vendors per call

Core voice service is an assisted, personal interaction: a human operator gives the caller a shortlist of vendors rather than pure self-service.

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Channels

Multi-channel access: web, mobile, phone, SMS

Users can reach Justdial's local search service through internet, mobile internet, or by phone/SMS, not just the website/app.

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Key Activities

Justdial Social & Search Plus Service

Beyond core listings, Justdial aggregates social/news content (Justdial Social) and manages online transactions via web and mobile apps (Search Plus Service).

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Key Resources

City coverage and listings database240 cities / 3.5M listings / 25M users (2011)

Scale of the proprietary local-business listings database, a key asset for Justdial's search product (historical 2011-era figure).

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Key Partnerships

Reliance Retail (post-acquisition merchant-database access)

As part of the 2021 controlling-stake deal, Justdial agreed to give Reliance access to its merchant database, while founder V.S.S. Mani continued running the company.

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Revenue Streams

Paid business listings / premium placement feesAvg Rs 17,596/yr (FY14)

Businesses pay to be featured above free listings; average annual fee ~Rs 17,596 in FY14, up to Rs 60,000 for premium placement.

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Cost Structure

On-ground data-collection workforce2,000-strong field team

A large field team continuously sources and verifies geo-located vendor data, a major recurring operating cost as the listings database scales.

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FAQs on Justdial

What is Justdial's business model?

Justdial's core value proposition centers on Local business search database.

How does Justdial make money?

Justdial's cited revenue streams include Paid business listings / premium placement fees.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: en.wikipedia.org www.bseindia.com · Last verified 27 Aug 2026. · Report a correction