Startup Atlas · Digital Lending

Lendingkart

Lendingkart Technologies Private Limited Ahmedabad, Gujarat Founded 2014 lendingkart.com ↗
Harshvardhan Lunia · Co-founder & CEO Mukul Sachan · Co-founder
$172 MnTotal funding (tracked)
5Funding rounds
3 Jun 2024Last round

Lendingkart: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Alternate-data underwriting for underserved MSMEs

Uses data-driven analytics to streamline lending to MSMEs that traditional banks consider too risky.

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Technology-led access to finance for the underservedCEO quote

Mission of providing finance to the underserved through robust technology, as stated by CEO Harshvardhan Lunia.

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Customer Segments

Micro, small and medium enterprises (MSMEs)

Core customer base seeking short-term working capital loans that traditional banks consider too risky to underwrite.

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Salaried professionals and blue-collar workers

Added via the Upwards acquisition, expanding Lendingkart's lending to micro-entrepreneurs and personal loans for blue-collar workers employed by MSME borrowers.

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Customer Relationships

No cited public information yet.

Channels

Digital lending platform

Operations span 14,700+ pin codes across 4,100+ cities and towns, with offices in Ahmedabad, Bengaluru, Gurgaon, Mumbai and Hyderabad.

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Co-lending SaaS platform (2gthr)

Lendingkart 2gthr lets partner banks and NBFCs extend reach to last-mile MSMEs via Lendingkart's digital ecosystem, cutting loan processing time from about a month to under two weeks.

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Key Activities

Data- and analytics-driven digital credit underwriting

Lendingkart's core activity is facilitating credit access for small and micro businesses digitally, with the underwriting process driven by data and analytics rather than traditional collateral-based assessment.

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Digitizing loan origination for co-lending partners

Through its 2gthr platform, Lendingkart digitizes partner banks' and NBFCs' loan application and disbursal process end-to-end, then jointly lends to borrowers alongside the partner under a prior co-lending agreement.

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Loan disbursal at scale via direct and co-lending channels~INR 400 Cr/month, ~20% direct

Lendingkart disburses roughly INR 400 crore in loans every month, with direct exposure on its own book accounting for about 20% of the total and the remainder funded through co-lending/partner arrangements.

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Key Resources

Proprietary alternate-data underwriting algorithm~5,000 data points

Lendingkart's credit-underwriting engine evaluates MSME borrowers using alternate data -- such as bank statements and GST filings -- across roughly 5,000 data points, rather than relying solely on CIBIL credit scores.

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NBFC license

Lendingkart operates as a licensed Non-Banking Financial Company (NBFC), which lets it lend directly to SMBs and MSMEs on its own book rather than only originating loans for others.

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Capital raised$325.7M across 18 rounds

Lendingkart's financial resources include a cumulative $325.7 million raised across 18 funding rounds, backing its loan book and technology platform.

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Founding team's banking and SME-lending expertise

Co-founder and CEO Harshvardhan Lunia is a chartered accountant who previously worked as a Relationship Manager at ICICI Bank, City Manager (SME banking) at Standard Chartered Bank, and Small Business Relationship Manager at HDFC Bank before founding Lendingkart.

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Key Partnerships

Co-lending banks and NBFCs (2gthr)

Launched a co-lending scheme with banks/NBFCs (initially tied up with four to five banks and NBFCs) following RBI's revised co-lending guidelines for priority-sector lending.

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Revenue Streams

Interest income on loansINR 425.6 Cr in FY23

Interest income was INR 425.6 Cr in FY23, down 25% YoY.

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Financial services incomeINR 372.8 Cr in FY23

Financial services income grew over 700% YoY to INR 372.8 Cr in FY23.

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Commissions, advertising and gains on loan assignment

Revenue is also diversified through commissions, advertising, and gains on the assignment of loans.

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Cost Structure

Total operating expensesINR 751.5 Cr in FY23

Lendingkart's total expenses declined 15.5% to INR 751.5 Cr in FY23 from INR 889 Cr in FY22, contributing to the company turning profitable that year.

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Finance costs (interest on debt securities and bank loans)INR 249.7 Cr in FY23

Finance costs rose 4.5% to INR 249.7 Cr in FY23, made up of INR 93.2 Cr interest on debt securities and INR 70.6 Cr in bank loan interest.

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Employee benefit expensesINR 113.3 Cr in FY23, +57% YoY

Employee benefit expenses jumped over 57% to INR 113.3 Cr in FY23 from INR 71.9 Cr in FY22.

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Impairment loss / credit provisioning on loansINR 112.1 Cr in FY23

Impairment loss on financial assets, loans and advances declined to INR 112.1 Cr in FY23, down sharply from INR 434.7 Cr spent on provisions and loan write-offs (including Covid-related provisions) in FY22.

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Advertising and marketing spendINR 27.6 Cr in FY23

Advertising expenses more than doubled to INR 27.6 Cr in FY23, up from INR 13.2 Cr in FY22.

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FAQs on Lendingkart

What is Lendingkart's business model?

Lendingkart's core value proposition centers on Alternate-data underwriting for underserved MSMEs, Technology-led access to finance for the underserved.

How does Lendingkart make money?

Lendingkart's cited revenue streams include Interest income on loans, Financial services income, Commissions, advertising and gains on loan assignment.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: inc42.com · Last verified 7 Sep 2026. · Report a correction