Libas

Libas competes on how fast it can design, produce and ship new ethnic wear — launching 100 to 125 new designs every week — rather than trend-chasing or price alone.

Libas launched as a pure workwear brand targeting the working woman — offering something new to wear every week at a price point she is comfortable spending online — before broadening into fusion and occasion wear.

Libas uses data analytics/AI to track consumer behaviour and tailor the relationship at every touchpoint — website recommendations, localised store layouts and personalised promotions — alongside region-specific marketing using regional influencers.

Libas sells through its own website/app, marketplaces (Myntra, Amazon, Flipkart), 40+ exclusive brand outlets plus 500+ multi-brand outlets, and is expanding into quick commerce via Zepto and Myntra M-Now (Instamart in the pipeline). Channel mix has shifted from ~95% online to roughly 65% e-commerce / 35% offline per a 2026 profile, versus a 15% website / 70% marketplace / 15% offline split reported at the time of its May 2024 funding round.

Libas runs a fast-fashion product cycle, launching 100-125 new designs every week and using real-time consumer insights rather than seasonal forecasting; it has compressed production lead times from 120-140 days to 50-60 days, targeting 30-45 days.

Libas treats its own manufacturing capability, built out of the Keshwani family's original apparel manufacturing business, as the backbone that lets a digital-first fast-fashion brand move quickly on design and production.

Libas is structured as a father-son partnership: Sidhant Keshwani oversees marketing, technology, retail, finance, legal and overall operations, while his father Sunil Keshwani manages manufacturing, sourcing and supply-chain operations.

Revenue comes from selling ethnic and fusion wear across owned website/app, marketplaces (Myntra, Amazon, Flipkart, Amazon Fashion, TataCliq, Nykaa Fashion), offline exclusive brand outlets and multi-brand outlets, and quick commerce — spanning core Libas plus sub-brands Libas Extra Love (plus-size), Libas Art (premium occasion wear), Libas Kids (children's ethnic wear), and Gerua (workwear).

Total expenses rose faster than revenue in FY25 (₹482.4 Cr to ₹621.2 Cr, vs revenue growth of ₹486.5 Cr to ₹609.1 Cr), tipping the company from profit to loss; this was largely attributed to the cost of expanding offline exclusive brand outlets. Funding raised in 2024 was also earmarked partly for technology-stack investment and marketing spend.